More than 1,046 aspiring chefs from 11 countries will pit their culinary skills against each other while 16 of the world’s best baristas will be demonstrating their wow the crowd and impress the judges as they demonstrate their prowess.
This year’s record-breaking 80,000 sq m of exhibition space is a reflection of the growing international popularity of THAIFEX-World of Food Asia and its supporting programmes such as the 5th Thailand Ultimate Chef Challenge and Celebrity Coffee Bar.
This year, Thailand Ultimate Chef Challenge is introducing a new category, the Bakery & Pastry Challenge. This new class will cover a wide range of pastries that include creative cakes and desserts, joining the existing 22 classes including the signature Mekong Culinary Challenge, where the focus is on presenting the unique culinary cultures and flavours of the Great Mekong River.
Ninety Plus Coffee makes debut
The biggest gathering of the coffee & tea industry in Thailand is set to take place at World of Coffee & Tea, a specialty show under the THAIFEX-World of Food Asia umbrella. Retailing at US$100 per cup, it is one of the world’s most expensive brews. Described as one of the world’s most aromatic flavourful coffees, Ninety Plus Coffee has been recognised among the best in the world, chosen by multiple national and world champion baristas including Celebrity Coffee Bar’s very own celebrity baristas.
THAIFEX-World of Food Asia, organised by Koelnmesse in partnership with Thailand’s Department of International Trade Promotion and The Thai Chamber of Commerce, prides itself on identifying industry’s trends, always bringing to the forefront the hottest food innovations and trending topics. Exciting products to look out for include a unique twist on Asia's classic dumplings and instant ramen noodles packed with Malaysian flavours such as the iconic Penang assam laksa.
In addition, show navigation has been made easier thanks to THAIFEX-World of Food Asia’s new product zoning, making it easier for trade visitors to find the right product or partners. Eleven trend topics have been identified, including gluten-free, halal, organic, kosher, health and functional foods.
Interested?
Visitors can download the new THAIFEX app, which includes the full exhibition directory and floormap.
Hashtags: #thaifex, #thaifex2016, #thaifexworldoffoodasia
