13 May 2016

Sample the world's most expensive coffee at THAIFEX-World of Food Asia

THAIFEX-World of Food Asia, billed as Asia’s leading food and beverage trade show, is set to welcome some of the world’s leading talents in the culinary world to Thailand at Bangkok’s prestigious IMPACT Exhibition and Convention Centre from 25 to 29 May 2016.

More than 1,046 aspiring chefs from 11 countries will pit their culinary skills against each other while 16 of the world’s best baristas will be demonstrating their wow the crowd and impress the judges as they demonstrate their prowess.

This year’s record-breaking 80,000 sq m of exhibition space is a reflection of the growing international popularity of THAIFEX-World of Food Asia and its supporting programmes such as the 5th Thailand Ultimate Chef Challenge and Celebrity Coffee Bar. 

This year, Thailand Ultimate Chef Challenge is introducing a new category, the Bakery & Pastry Challenge. This new class will cover a wide range of pastries that include creative cakes and desserts, joining the existing 22 classes including the signature Mekong Culinary Challenge, where the focus is on presenting the unique culinary cultures and flavours of the Great Mekong River.

Ninety Plus Coffee makes debut

The biggest gathering of the coffee & tea industry in Thailand is set to take place at World of Coffee & Tea, a specialty show under the THAIFEX-World of Food Asia umbrella. Retailing at US$100 per cup, it is one of the world’s most expensive brews. Described as one of the world’s most aromatic flavourful coffees, Ninety Plus Coffee has been recognised among the best in the world, chosen by multiple national and world champion baristas including Celebrity Coffee Bar’s very own celebrity baristas.

Visitors will also have an opportunity to gain valuable knowledge and insights from industry insiders from La Marzocco via True Artisan Café where coffee enthusiasts can learn how to operate espresso machines and grinders while connecting with boutique coffee shops and micro-roasters from around the globe. The Boncafe Training Sessions will focus on making the best frappes, smoothies and mocktails, all the while educating participants on the industry’s best practices and stringent food standards. To witness the best in creative cuppas, the annual CTI Latte Art Duel returns for another exciting competition to impress a panel of champion baristas.

THAIFEX-World of Food Asia, organised by Koelnmesse in partnership with Thailand’s Department of International Trade Promotion and The Thai Chamber of Commerce, prides itself on identifying industry’s trends, always bringing to the forefront the hottest food innovations and trending topics. Exciting products to look out for include a unique twist on Asia's classic dumplings and instant ramen noodles packed with Malaysian flavours such as the iconic Penang assam laksa.

In addition, show navigation has been made easier thanks to THAIFEX-World of Food Asia’s new product zoning, making it easier for trade visitors to find the right product or partners. Eleven trend topics have been identified, including gluten-free, halal, organic, kosher, health and functional foods.


Visitors can download the new THAIFEX app, which includes the full exhibition directory and floormap.

Hashtags: #thaifex, #thaifex2016, #thaifexworldoffoodasia

สุดพิเศษ บูธ “Thai Select Pavilion” จัดเต็ม เชิญเชฟเคน สุดหล่อ เชฟชื่อดังการันตีความอร่อยจากนักชิมทั่วทุกสารทิศ จะมาสาธิตการทำอาหารไทยจากผลิตภัณฑ์ที่ได้รับตราสัญลักษณ์ THAI SELECT มาตรฐานการรับรองรสชาติและคุณภาพร้านอาหารไทยในต่างประเทศ พบกันในงาน THAIFEX-World of Food ASIA 2016 28-29 พ.ค. 59 ณ ศูนย์แสดงสินค้าและการประชุมอิมแพ็ค เมืองทองธานี
A photo posted by THAIFEX-World of Food Asia (@thaifexworldoffoodasia) on