17 May 2016

Zain customers receive extra rewards when reserving through Booking.com

- Service now available in Zain operations in Kuwait and Iraq, other countries to follow soon

- Reservations made through a dedicated Zain link are converted to additional complimentary mobile services

Source: Zain Group. Zain to offer rewards for Booking.com orders.
Source: Zain Group. Zain to offer rewards for Booking.com orders.
The Zain Group, a mobile telecom innovator with operations in eight markets across the Middle East and Africa, has partnered with hotel reservation booking services site Booking.com to offer Zain customers additional complimentary mobile services for using the hotel service through a dedicated link. Zain has previously partnered global technology and content companies such as Uber and global computer game developer ZeptoLab to customers.

Zain customers who book a hotel stay through booking.zain.com will gain exclusive benefits based on the value of their booking. By inserting their phone number, each time they complete a booking on the site and fulfil the reservation, they will be rewarded with the allocation of additional mobile data or voice benefits that are credited to either their prepaid or post-paid line.

In Kuwait, customers will receive additional free Internet capacity of up to 1TB, while in Iraq, customers will benefit from additional voice and SMS credits. Other Zain country operations will offer similar benefits according to the local market preferences.

Zain Group CEO Scott Gegenheimer said, “As we evolve to become a digital lifestyle operator, this agreement with another world class digital marketplace provider represents Zain’s ongoing commitment to delivering exciting and compelling user experiences to our customers. We admire Booking.com’s customer orientation in its own right, and feel that the collaboration between our two organizations will be of enormous mutual benefit offering our customers the best choice of rewards and convenience.”

The partnership with Booking.com further builds on the establishment of the Zain Digital Frontier and Innovation (ZDFI) business unit, which is charged with launching Zain into the digital space by identifying new business areas, strategic partnerships, acquisition opportunities and other investments. Collectively, these activities look to create new revenue streams to maximise the group’s high-speed 4G-LTE broadband networks, customer assets, network intelligence and payment and billing frameworks.

Booking.com is available in more than 40 languages, and offers over 900,000 active properties in 223 countries and territories. The site offers competitive hotel rates and an easy way for travellers to choose and book accommodation.


The service is now available to Zain customers in Kuwait and Iraq. It will be rolled out to other Zain country operations in due course.