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| The ribbon cutting ceremony. |
Dell
has opened a new Dell Exclusive Store at
Plaza Singapura mall in Singapore. The concept store, chosen for its central
location and focus on retail, showcases Dell’s full range of consumer
devices as well as a virtual reality (VR)-experience zone.
Designed to let customers browse before they buy,
the new store features experience suites with Dell’s latest XPS,
Inspiron and Alienware portfolio, including award-winning products from
the 2016
Consumer Electronics Show and the recent
Computex 2016 in Taiwan.
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Two lions toss 'eaten' lettuce and orange peel at Dell VIPs
for good luck. The also left the lucky number '1823'. |
Customers will also be able to immerse themselves in
VR powered by the Alienware VR-optimised products which were announced
at the recent
E3 show in the US.
"The
new concept store is an integral part of our go-to-market strategy to
showcase our suite of products and enable customers to experience
first-hand the capabilities and ease of computing with Dell products,”
said Rakesh Mandal, GM, Client Solutions, South Asia and Korea, Dell.
“In
addition, Dell has been at the forefront of designing solutions that
are enabling emerging technologies such as virtual reality. Our
award-winning Alienware line has established the best configuration
requirements to drive the ideal VR experience and we are proud to be
showcasing that here.”
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| The
father of Singapore fashion Daniel Boey is Dell's brand ambassador. He
spoke at the launch ceremony to Jarebb Chua, Country Manager, Consumer Business, Singapore and Malaysia, Dell, about how easy it is to use the XPS 13, that he found the changeover from the Mac very easy, and
how the device can conveniently fits into his bags. Asked for two words to describe his experience, he said: "Stylishly efficient". |
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| Visitors can try out virtual reality gaming at the Alienware section with the HTC Vive. Fruit Ninja for VR is displayed onscreen and is one of the games that visitors can play (just avoid the bombs). |
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| Visitors can try out virtual reality gaming at the Alienware section. Be aware though that passersby can watch you, too. |
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| The devices on offer include the Dell XPS 15. |
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| Dell-branded accessories are available too. |
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| Notebooks, displays and PCs can all be tried out at the store. |
Interested?
The
new Dell Exclusive Store operates from 10am to 10pm daily and takes on
the same distinctive customer-centric approach as the previous store at
Funan DigitalLife Mall*.
To
mark the opening, Dell is offering in-store promotions to all customers
for a limited period. Till 17 July, customers will be able to enjoy
exclusive in-store promotions of up to 50% discount for selected Dell
laptops and peripherals. Additionally, 50 Targus Seoul 15.6 laptop
backpacks worth S$99 will be sold at S$30 each from 16 to 17 July. All
proceeds from the 50 backpacks will be donated to Willing Hearts, a
secular, non-affiliated charity operating a soup kitchen in Singapore.
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| There are other promotions in-store. |
Local availability of the products will be announced in the coming months.
*Funan mall has been closed.
