16 July 2016

Hong Kong's best brands for 1H16, by YouGov

Mannings ranked top of mind with Hong Kong respondents in the first half of 2016, while Nike and Adidas are ranked second and third. These are findings from global polling and research firm YouGov's 2016 Mid-Year Best Brand Ranking for Hong Kong ,based on YouGov BrandIndex data.

The top buzz rankings by industry in Hong Kong are:

Source: YouGov. The top 10 brands by buzz.
Source: YouGov. The top 10 brands by buzz.

· Fashion: luxury – Rolex is the highest-ranked brand by buzz.

· Fashion: mainstream and athletic – Nike just did it.

· Financial: banking and payment – It's all about Visa. 

· Financial: insurance – AIA made it to the top.

· Personal care – Mannings leads here.

· Telco, Internet and media – LeEco is the best-known brand by buzz.

· Travel and hospitality – Trivago trumps the competition.

*YouGov's BrandIndex is a daily measure of brand perception among the public, tracking many brands across multiple sectors simultaneously. Twice a year, we consolidate our data and publish the Best Brand Ranking across the globe. These 2016 Mid-Year Rankings compare BrandIndex Buzz scores for over 200 brands in Hong Kong, revealing the brands with the most positive noise in the first half of the year.

Buzz is one of the metrics that BrandIndex tracks, in which respondents are asked: “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Buzz scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.


See the detailed methodology, or check Best Brand Rankings in other countries and regions

Check out YouGov's Singapore rankings for 1H16

Read the WorkSmart Asia blog posts about LeEco's recent launch and Visa's Business Hub