VOLTU, the performance-led social influencer network for mobile acquisition, has officially launched. By mobile adtech pioneer Glispa Global Group, VOLTU connects advertisers with content creators worldwide in order to drive app installs, brand awareness and engagement, and is a take-off from Glispa's bespoke social influencer ad campaigns for clients like Square Enix and Chinese giant Youzu.
Influencer marketing has proven to be an effective way to motivate and engage consumers because it harnesses the power of authentic, meaningful content, created by consumers, for consumers. Consumers find this medium of advertising trusted and valuable, rather than interruptive and contrived.
VOLTU is set apart from other social influencer solutions by its proprietary adtech platform and its ability to reach beyond the US into other regions, including Southeast Asia. VOLTU has over 30 thousand social influencers in its network with over 3,500 apps to promote. Influencers with anywhere from 10 thousand to millions of followers are invited to apply and run campaigns on the VOLTU network. Influencers can get paid for creating more of the posts and content that authentically fit with their followers.
The network taps into all significant social channels worldwide, which will allow advertisers to reach global audiences in a highly efficient way. VOLTU’s local influencer partners create authentic, relevant content across local platforms such as AfreecaTV (Korea), Douyu (China), and NicoNico (Japan).
“With VOLTU we address inherent mobile ad industry challenges including advertisers’ needs for transparency and fraud protection, ever-diminishing user engagement with banner ads, and the rise of ad blockers,” said Samantha Turner, Commercial Director and VOLTU Creator/ambassador. “We offer our advertising clients a hyper-native solution, leveraging trusted authorities in their topic areas (e.g. gaming) to drive high-value user acquisition and brand awareness at scale.”
Gary Lin, CEO and founder, adds, “Glispa Global Group is employing its 8+ years of performance DNA, proprietary technology and unprecedented global reach to make this incredibly valuable delivery method viable for all marketers. VOLTU connects advertisers with thousands of influencers worldwide to promote apps, drive installs and develop stronger customer relationships or lifetime value.”
VOLTU’s technology platform leverages the Glispa platform, which includes advanced tracking and attribution, campaign management, reporting and analytics, quality optimisation, fraud analysis and billing system.