31 August 2016

Twitter announces first-ever Singaporean music collaboration with @Sezairi

● #SezairiQA and live songs on Twitter and Periscope @ 6:30pm on 31 August 2016
● #SezairiLive debut show at Twitter APAC HQ in Singapore @ 7:30pm on 2 September 2016
● Winners of @Sezairi photo caption contest get free tickets to #SezairiLive event

Following a pre-listening party (#SezairiPreLP) on Twitter in the previous week, Singapore idol Sezairi (@Sezairi) will be performing live (#SezairiLive) on Twitter, Periscope and at Twitter’s Asia Pacific headquarters this week.

“Music is one of the most widely discussed topics on Twitter in Singapore and around the world. We’re happy to work with our global music partners like Sony Music on supporting local acts and Sezairi is a great choice for our first Singaporean music partnership. He’s very good at using Twitter to show his personality and to connect with his fans in the moment, such as when he live-Tweeted a taxi driver listening to his new song,” said Pratiksha Rao, Head of Media Partnerships, Twitter Southeast Asia.

She added, “We’re excited to do more in the local music scene and our work with Sezairi is a great example of how Twitter and Periscope give artists a global stage to engage in real-time with passionate music lovers, as well as enable fans to interact with their favourite music stars through Tweets, photos and live video.”

Sezairi’s fans in Singapore and around the world can see behind-the-scenes action and live content from the show by following @Sezairi and @SonyMusicSG official Twitter and Periscope accounts or searching for the #SezairiLive hashtag on Twitter and Periscope.

Sezairi Part 1 will be at 6:30pm, August 31 via a live Twitter Q&A and Periscope viewing session. Fans can Tweet their questions in advance using the #SezairiQA hashtag and follow the Twitter and Periscope accounts @Sezairi to see his answers. There will be acoustic performances of several songs from his new self-titled album on Periscope.

Sezairi Part 2 will be on September 2 at Twitter’s Asia Pacific headquarters for the first-ever live show of the tracks from his new extended play recording (EP). The #SezairiLive event starts with the VIP Meet & Greet from 6:45pm to 7:15pm, after which the doors open at 7:30pm for music fans. Standard (S$25) and VIP (S$30) tickets are available online. Free tickets are on offer by tweeting a caption for a photo of Sezairi's cat Khaleesi:

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Hashtags: #LoveCatsSG, #SezairiLive, #SezairiPreLP, #SezairiQA