Cafédirect, the UK’s largest 100% Fairtrade hot drinks company, has launched its 2016 Great Taste Awards prize-winner, Cafédirect Tarrazu Terroir Roast & Ground Coffee. The coffee is grown in Costa Rica, in the mountainous, rich volcanic soils of the Tarrazu region by the Llano Bonito cooperative.
Cafédirect Tarrazu Terroir Coffee comes from the Caturra and Catuai Arabica coffee varietals, characterised by their low-height trees that provide high quality yields with excellent taste. The Caturra is particularly prized for its superlative qualities and taste profile. The trees are cultivated at altitudes of 1,200m to 2,000m, where daylight temperatures are high and the nights are cold. This slows down the growth cycle of the coffee plant, allowing more complex sugars and acids to develop. Growing coffees at high altitudes also reduces the need for pesticides.
These environmental conditions, referred to as the terroir, and attention by passionate growers are instrumental in producing matured beans that carry the finest flavour: medium-bodied and pleasantly aromatic with natural sweet peachy notes. Coffees from the Tarrazu region consistently score very highly at the Cup of Excellence, an annual competition organised by the Alliance for Coffee Excellence to identify the highest quality coffees produced.
With Cafédirect’s Fairtrade business model, 50% of the profits go back to the coffee growers where the beans are passionately nurtured and harvested. This not only improves the lives of the growers, but quality of each coffee bean as well.
Cafédirect pays fair prices and works directly with smallholder growers so that they can develop their businesses and increase their influence in highly competitive commodity markets. Cafédirect partners with over 282,000 smallholder growers in 40 grower organisations across 14 developing countries. Growers have shares in the company, and have two seats on the Cafédirect Board of Directors.
Cafédirect Tarrazu Terroir Roast & Ground Coffee can easily be brewed using a coffee plunger. All it takes is just four minutes to brew the grounds in freshly boiled hot water to release all the flavours.
Cafédirect has also provided a recipe for cold brew coffee using Tarrazu Terroir Roast & Ground Coffee.
Cafédirect Tarrazu Terroir Roast & Ground Coffee
Water container and sieve, or a coffee plunger
Recommended ratio: two tablespoons of coffee per 200ml of water / 60g of coffee per litre of water
Instructions for use with water container and sieve:
1. Place your desired quantity of Cafédirect Tarrazu Terroir Roast & Ground Coffee into a container
2. Pour the corresponding amount of cold water into the container
3. Leave the container to stand for 12 hours at room temperature
4. Sieve the coffee after 12 hours
5. Serve with ice cubes
Instructions for use with a coffee plunger:
1. Place your desired quantity of Cafédirect Tarrazu Terroir Roast & Ground Coffee into a coffee plunger
2. Pour the corresponding amount of cold water into the plunger
3. Do not press the plunger; leave to stand for 12 hours at room temperature
4. Press the plunger after 12 hours
5. Serve with ice cubes