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| Source: Oman Air. The Media Box, with local and Arabic media added, is now available to first and business class Oman Air passengers departing Muscat, Oman. |
Passengers can now enjoy digital news and entertainment in the recently-renovated first-class and business-class lounges for Oman Air in Muscat, Oman.
The Web-based platform supports any Internet-enabled device, smartphone or tablet. Passengers register in the lounge using the free Wi-Fi by entering their name and flight number and then download their chosen reading material. Newspapers and magazines are then presented in unabridged form, in the same layout used in print versions, on their personal devices. An analysis of downloads is expected to reveal which media are favoured by different passenger segments and can be used to create a more targeted service in the future.
Abdulaziz Al Raisi, EVP–Products & Brand Development, says: "Oman Air is committed to continuously finding new ways to surprise and delight our customers, increase convenience and make their passenger experience even more enjoyable...As a result of their excellent, longstanding expertise, the media and sales professionals from Media Carrier/UMS impressed us with their e-paper media library. This service will be warmly welcomed by our premium customers at Muscat, and further extends Oman Air’s innovative digital strategy.”
Media Carrier specialises in marketing and distributing digital content. It supplies the travel industry with e-papers through the Media Box, and counts Lufthansa, Austrian Airlines, Eurowings and Air Berlin as well as more than 1,000 hotels around the world as customers.
Muscat-based UMS works predominantly in the Arabian region and has been responsible for supplying Oman Air with newspapers and magazines in the Middle East, including Gulf countries and the Indian sub-continent, since 2009.
The Media Box - one of the largest e-paper media libraries, developed by Media Carrier - will be available. Customers compile a personalised set of on-board reading material from a portfolio of international magazines and daily newspapers. The range has been extended through a collaboration with United Media Services (UMS), a media and communication company in Oman and UAE, to include local and Arabian media from the region.
The Web-based platform supports any Internet-enabled device, smartphone or tablet. Passengers register in the lounge using the free Wi-Fi by entering their name and flight number and then download their chosen reading material. Newspapers and magazines are then presented in unabridged form, in the same layout used in print versions, on their personal devices. An analysis of downloads is expected to reveal which media are favoured by different passenger segments and can be used to create a more targeted service in the future.
Abdulaziz Al Raisi, EVP–Products & Brand Development, says: "Oman Air is committed to continuously finding new ways to surprise and delight our customers, increase convenience and make their passenger experience even more enjoyable...As a result of their excellent, longstanding expertise, the media and sales professionals from Media Carrier/UMS impressed us with their e-paper media library. This service will be warmly welcomed by our premium customers at Muscat, and further extends Oman Air’s innovative digital strategy.”
Media Carrier specialises in marketing and distributing digital content. It supplies the travel industry with e-papers through the Media Box, and counts Lufthansa, Austrian Airlines, Eurowings and Air Berlin as well as more than 1,000 hotels around the world as customers.
Muscat-based UMS works predominantly in the Arabian region and has been responsible for supplying Oman Air with newspapers and magazines in the Middle East, including Gulf countries and the Indian sub-continent, since 2009.
