30 September 2016

World noticing Suu Balm's skin-soothing properties

Singapore’s first clinically-proven rapid itch-relieving moisturising cream, Suu Balm, developed by the National Skin Centre (NSC), is the world’s first non-prescription, dual-solution cream to be made available in the consumer healthcare market.

The demand for rapid relief from dry, sensitive and irritated skin has made Suu Balm the recommended product of choice for over 40% of local dermatologists, its makers Good Pharma Dermatology say.

Source: Good Pharma Dermatology. Suu Balm.
Source: Good Pharma Dermatology. Suu Balm.
With the support of International Enterprise Singapore (IE), and Intellectual Property Intermediary (IPI) Singapore, Suu Balm is making waves globally. Export sales are expected to reach 100,000 units in its first year.

Already available in Ireland, mainland China, Thailand, Mongolia and the Philippines, further expansion is planned for new markets including Australia, Malaysia, Hong Kong and Vietnam by the end of 2016. In Singapore alone, the brand has sold over 50,000 units and has seen 130% sales uplift in nine months.

“People have an appetite for innovation that cuts across all industries, and the healthcare industry is no exception. Suu Balm has been formulated as a very light, non-greasy moisturiser, suitable for those with dry, itchy sensitive skin in tropical Asian climates,” said Good Pharma Dermatology Co-Founder, Dr John O’Shea.

“It was developed to address an unmet treatment need, and Suu Balm’s very rapid itch-relieving properties encourage people with dry skin conditions to moisturise more frequently. Suu Balm has become the go-to choice for doctors and dermatologists in Singapore, and we’re thrilled to see a similar uptake elsewhere in other markets whereSuu Balm is now available thanks to the incredible support we’ve received as a small and medium sized enterprise (SME) from IPI, Spring and IE.”

Suu Balm was formulated by a National Skin Centre consultant, Dr Tey Hong Liang, in partnership with Good Pharma Dermatology.


Suu Balm is currently available in a 75ml tube at S$19.90, and in a 350ml tube at S$49.90 in pharmacies located in eight of Singapore’s largest hospitals, Watsons and NTUC FairPrice outlets. It can also be purchased online at the Suu Balm website

A photo posted by Suu Balm (@suubalmsg) on

Hashtags: #suubalm, #rapiditchrelief

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