According to the UOB Affluent Consumer Survey 2016*, travel is a significant part of the lifestyle s of affluent Southeast Asians. On average, more than nine in 10 of the respondents from Indonesia, Malaysia, Singapore and Thailand go overseas on holiday at least once a year.
Yet, in the light
of slow global economic growth
and as their financial considerations grow more
are opting to
within the region.
The survey found that
more than six
in 10 polled have chosen Asian destinations for their vacations. In
Asian countries, with the exception of Australia, have been the top five travel destinations in the past 12
Francis Tan, UOB Economist, noted that
from Southeast Asian travellers
are looking to keep within a travel budget as well as
increased intra-regional air connectivity.
weak regional currencies,
with a yen for travel
maximise their purchasing power.
by the increasing number of flights within
the region, resulting in
these destinations,” he said.
found that travel expenses are a top consideration for respondents when
planning their next holiday destination.
Jacquelyn Tan, Managing Director and Regional Head of Cards and Payments, UOB,
Southeast Asian population,
products and solutions
travellers' needs today.
“From credit cards such as the UOB PRVI Miles that help customers earn frequent flyer miles faster to
in the region
want products and services that can meet their lifestyle
this includes their
of the affluent in Southeast Asia, we
embarked on regional
strengthen our offers to
partnerships continue to enhance our suite of offerings
as we increase
our market share
meet its regional cards growth ambitions, UOB
in the travel sector
such as Singapore Airlines and
Kaligo, a booking site,
first-ever region-wide travel campaign.
campaign aims to help customers stretch their vacation dollar. With Singapore Airlines, UOB cardmembers across the region stand a chance
up to 60,000
KrisFlyer miles** which
can be redeemed for
a round-trip ticket to
London or Los Angeles by spending
a single receipt***.
is also giving away
n equivalent of
2017 which can also be redeemed for SilkAir, Scoot and Tigerair flights.
This means that customers
will be able to derive more value out of their year-end shopping and travelling, which is traditionally
when they spend the most****.
Earlier this year, UOB also introduced
UOB Privileges Passport, a regional rewards programme that
offers cardmembers access to exclusive local benefits while travelling in Singapore, Indonesia, Malaysia
and Thailand. For example, through partnerships with
premier shopping malls
Paragon, Siam Centre, The Emporium Thailand and EmQuartier, a Singapore cardmember can enjoy the
same suite of benefits and rewards available to a Thai-issued UOB credit card.
Ms Tan added, “As Southeast Asia’s affluent continue to
we anticipate that intra-regional travels will continue to grow among this
segment. As such, we will continue to explore partnerships with
relevant brands to ensure a robust suite
of regional offerings
*The UOB Affluent Consumer Survey 2016 polled
respondents aged 25 years and above with a minimum assets under management of
S$150,000 from Indonesia, Malaysia, Singapore and Thailand.
**Customers will be given the equivalent of KrisFlyer miles won in UNI$, a type of bonus point used for UOB credit cards.
***This is part of UOB’s first-ever regional year-end campaign. From November to January 2017, customers can win over 10 million Krisflyer
miles that are up for grabs as well as more than 500,000 prizes, including flights to popular destinations like Bali and Tokyo.
****Source: UOB card data