7 November 2016

JW Marriott Luxury Hotels & Resorts' Drone Experience Program takes off in China

Source: JW Marriott Luxury Hotels & Resorts. View from a DJI drone.
Source: JW Marriott Luxury Hotel s& Resorts. View from a DJI drone.

JW Marriott Luxury Hotels & Resorts and DJI, the drone-maker, today announced a partnership that will launch the luxury hotel brand’s first Drone Experience Program.

The programme will provide guests with the opportunity to experiment with DJI’s drone technology. Guests can view JW Marriott’s properties from a new perspective, and will be able to capture and share these experiences with friends and family.

JW Marriott Zhejiang Anji will launch the initiative on November 12, 2016. DJI representatives will host on-site experience sessions for hotel guests to demonstrate how to safely operate a drone and provide essential aerial photography tips. Guests will also be invited to a demonstration of the latest aerial platform such as the popular DJI Phantom 4. This 30-minute experiential programme will be held every Saturday from 10am to 4pm, and guests can reserve their spot in advance with the hotel concierge.

The Drone Experience Program will enable guests to capture an aerial overview of the hotel and destination by using a DJI drone with the help of a trained unmanned aerial vehicle (UAV) pilot. Through the DJI Go app, they can easily share these moments on social media via livestreaming to Facebook or YouTube.

With its proximity to the Anji Bamboo Forest, one of the natural wonders of China, JW Marriott Zhejiang Anji was the ideal pilot hotel for the Drone Experience Program.

“Delivering an exceptional guest experience is at the heart of what we do at JW Marriott, and this exciting partnership with DJI allows us to continue transforming the way our guests capture their travel experiences,” says Mike Fulkerson, VP, Brand Marketing, Asia Pacific, Marriott International.

“Anji is a fantastic destination to pilot this cutting-edge technology and the program will help guests both learn something new and share their experiences with friends and family.”

“DJI’s aerial platforms and camera technology will allow travellers creative means of capturing and sharing their travel experience with the rest of the world. The combined geographic footprints of DJI and the JW Marriott brand will enable us to debut the programme in some of the world’s most desirable destinations,” said Eli Morgan Harris, DJI’s Business Development Manager.

posted from Bloggeroid