2 November 2016

SITEX 2016 promises to be immersive, educational

Source: SITEX website. Scene from SITEX 2015.
Source: SITEX website. Scene from SITEX 2015.

SITEX, Singapore's annual lifestyle IT show that connects people to technology, will be moving up a notch this year with new experiential activities - a dance competition incorporating technology, IMDA's children's technology space (IMDA Pixel Labs), NTU intelligent systems, and SITEX Innovation Alley presented by the Singapore Infocomm Technology Federation (SITF) - all designed to be educational, entertaining and engaging for visitors.

Organised by SITF and managed by SingEx Exhibitions, SITEX will also deliver a more immersive experience at four zones - Adventure IT, Gaming Arena and Smart Home and Appliances, which were launched in 2015 and a new technology zone that allows visitors to try out the latest innovations and gadgets.

"Consumers are more sophisticated today, and they are looking beyond just the next bargain in a consumer technology show. We have listened to the pulse of the market and the voices of our visitors, and we intend to heighten the visitors' experiences by providing them the firsthand experience on pioneering products and solutions which can enhance home living and family entertainment, improve fitness (with) dance workouts and others." said Adrian Sng, GM of SingEx Exhibitions. "SITEX remains the only consumer technology expo in Singapore where visitors can personally unlock the benefits of technology in real-world scenarios."

"The support of our loyal customers and partners has made SITEX the highly-anticipated annual lifestyle technology event. Their vote of confidence serves as an affirmation for us to raise the bar each year and showcase more inspirational applications and devices that affects the way we live our lives. SITEX is an excellent platform to push for technology innovations in Singapore and be a catalyst to being future-ready," added Ng Tian Beng, Chairman of SITEX and First Vice
Chairman of SITF.

SITF, in collaboration with SITEX, created SITEX Innovation Alley 2016 for the second year running to enable selected innovative startups to showcase their products and ideas to the public at SITEX 2016. Featuring new startups offering innovations ranging from augmented reality and e-commerce to educational technology, SITF provides the opportunity for the young startups to build brand exposure, better their innovations through consumer feedback and participate in the technology revolution.

Four thematic zones

SITEX will present the latest technologies in a home environment (Smart Home and Appliances), an outdoor and indoor sports environment (Adventure IT Zone) and a gaming environment (Gaming Arena).

In the smart home zone, visitors will experience innovative technologies presented by Homeation, powered by Fibaro, a smart home company that specialises in connecting hardware appliances that can integrate seamlessly from a single source to assist with daily chores, reduce safety concerns for the young and the elderly, keep track of our health, and improve home security. Visitors can experience future-ready technology demonstrations in a mock-up apartment, such as motion sensing technology in home appliances like air-conditioning, lighting and security cameras and auto settings for kitchen appliances.

In addition, visitors can take part in one of the five scheduled group tours to understand how their house can be transformed into an intelligent living space. Registration and availability of time slots will be online on the SITEX website, and participants will stand a chance to walk away with a Fibaro starter kit worth S$799 via the Trivia and Win contest. The giveaway will happen daily for four winners in total.

The Adventure IT zone is a high-energy sports area, created in collaboration with MegaZip and GoPro where personal technology devices that inject fun and elevate fitness take centrestage. Featuring two trampoline setups, visitors can participate in the free play trampoline bounce on Mega Air, or form teams to have a go at CrazyBounce, a slam dunk arena on trampoline while interacting with GoPro action cameras and other wearable technologies.

There will be an Adventure IT Showdown, a contest in which participants can submit their best captured slam dunk moments and stand to win attractive prizes. Adventure IT Showdown is happening daily from 6pm to 7pm at the CrazyBounce Arena. The interactive sports and entertainment activities are open to all.

Gaming is no longer restricted to the domain of first-person shooter games, but is much more inclusive with the advent of gamification. Games are now used for entertainment, as well as for learning and simulation. SITEX, in collaboration with GamePro Singapore will showcase virtual reality (VR) gaming with an experiential zone. GameAsia will also be present at the SITEX Gaming zone during the exhibition period.

The new Tech Zone is segmented into three areas. The first section features IMDA Pixel Labs, an educational tech area where children from five to 16 years old can try their hands on the latest technology applications like 3D printing and programmable toys. The second section features SITEX Innovation Alley by SiTF. The last segment is a NTU Intelligent Systems showcase by NTU student teams, where they will display and demonstrate their latest and most accomplished work.

To foster community engagement, SITEX will also feature its own-curated Spotify playlist on the showfloor.


SITEX 2016
Singapore Expo Halls 5 and 6
24 to 27 November 2016
11am to 9pm