17 January 2017

Kaspersky Lab developing app that backs up social network memories

Social media leaves many people feeling negative and considering leaving the social network scene altogether, research from Kaspersky Lab has found.

The hunt for likes plays a central role in this, with the majority of people feeling down or upset when they don’t get as many likes as they expect for a post, and with 42% saying they feel jealous when their friends get more likes than they do. In addition, the research shows that people feel envious when they see the seemingly happier lives of their friends on social media.

In a survey of 16,750 people worldwide, Kaspersky Lab found that negative emotions tend to overpower the positive effects of social media, even though people visit social media to feel good.

Most people (65%) use social networks to stay in touch with friends and colleagues and for entertaining posts (60%). People also devote a significant amount of time to creating their digital profile and filling it with all kinds of positive moments, posting things that make them smile (61%), and telling their networks about the great time they are having during holidays and vacations (43%).

While it is not surprising that 72% of people are annoyed by advertising that has become extremely intrusive and interrupts their online communications, the reasons for frustration go deeper. When people see their friends’ happy posts about holidays, hobbies, and parties, they are often left with the bitter feeling that other people are enjoying life more than they are. For example, 59% have felt unhappy when they saw friends’ posts from a party that they were not invited to, and 45% revealed that their friends’ happy holiday pictures have had a negative influence on them. Furthermore, 37% admitted that looking at past happy posts of their own can leave them with the feeling that their own past was better than their present.

The only thing that makes people stay on social media is the fear of losing their digital memories, such as photos, and contacts with their friends. “Our relationship with social media has developed into a vicious cycle. We want to go onto our favourite social platforms to tell all of our connections about the positive things we are doing – that makes us feel good,” says Evgeny Chereshnev, head of Social Media at Kaspersky Lab.” But the reality is that everyone is doing the same thing, so when we log onto social media we’re bombarded with images and posts of our friends having fun. And it looks like they’re enjoying life more than us. It’s easy to see why this is leaving people feeling down and why so many people have considered leaving social media altogether. The difficulty is that people feel trapped because so many of their precious memories have been stored on social media and they don’t want to lose access to these.”

Kaspersky Lab is developing a new app to address the challenge of retaining digital memories independent of social media. FFForget will allow people to back up all of their memories from the social networks they use and store them in a safe, encrypted memory container. This gives people the freedom to leave any network whenever they want, without losing their digital lives.


FFForget is planned for release in 2017. Interested users can register at ffforget.kaspersky.com to get updates and insights, provide feedback and get early access.


posted from Bloggeroid