|Source: YouGov Brandindex. The Brandindex rankings for brands in Thailand for 2016.|
The YouGov Brandindex rankings for 2016 reveal a liking for digital brands in Thailand. Facebook, Line and 7-Eleven are in the top three, with YouTube and Google in the top 10. Other tech brands include Apple iPhone and e-commerce marketplace Lazada.
Brands were rated using BrandIndex’s Buzz score* which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
Other highlights included:
+Automotive brands were all Japanese brands, namely Toyota, Honda (cars) and Mazda.
+Internet brands Facebook, Line and YouTube were the winners for the year.
+The mobile space had Apple and the Apple iPhone as the top two brands. Samsung ranked third while the Samsung Galaxy came in 5th.
+In the area of personal care, Nivea, Vaseline and Colgate won out.
+The retail list saw 7-Eleven, Tesco Lotus and Big C in the top three.
*All Buzz scores listed have been rounded to a single decimal place; additional precision was used internally to assign ranks.