|Source: YouGov. Brandindex 2016 rankings for the Philippines are heavy on toiletry brands.|
The YouGov Brandindex rankings for 2016 reflect the dominance of bath and body products in the Philippines. In the top 10 are Colgate dental products, Cream Silk haircare, Dove soaps and haircare, Safeguard soaps and washes, and Olay skincare. Bench sells clothing, but also makes bath and body products.
Brands were rated using BrandIndex’s Buzz score* which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
Best Brand 2016 compares BrandIndex Buzz scores for over 90 brands in the Philippines, to reveal the brands with the most positive noise in 2016. The Philippines is a recent new addition to BrandIndex, and went live during August 2016.
*All Buzz scores listed have been rounded to a single decimal place; additional precision was used internally to assign ranks.