Huawei recreated an artistic studio at the Singapore launch of the HUAWEI P10 and HUAWEI P10 PLUS last week to bring home the unique features of its latest phones.
Built around the tagline Make every shot a cover shot*, the local launch event focused on the new-generation cameras co-engineered with Leica, with special guests Datuk Professor Jimmy Choo, OBE and Sunil Kaul, MD, Leica Camera Asia Pacific in attendance together with senior management from Huawei Technologies, Singapore.
“Building on the success of the P9 and Mate 9 series, we have co-engineered the new HUAWEI P10 and HUAWEI P10 PLUS with Leica to bring you the most advanced smartphone camera yet,” said Cheng Jiangfei, Country Head of the Huawei Consumer Business Group (CBG) in Singapore. “At Huawei, our tagline Make It Possible not only defines who we are, it also represents our commitment to delivering technology innovations and creating extraordinary experiences for consumers around the world.”
In addition to pop-up photography studio and product bars where guests could test and experience the new HUAWEI P10 and HUAWEI P10 PLUS, the event also featured a portrait gallery showcasing portraits shot by well-known photographers using the new P series smartphones.
A combination of cutting-edge hardware and advancements in software, the HUAWEI P10 and HUAWEI P10 PLUS are engineered to perfectly complement modern lifestyles.
A new generation of cameras co-engineered with Leica to enhance portrait photography have been integrated into the P series smartphones which are available in a wide range of unique colours developed in partnership with the Pantone Color Institute.
The key capabilities of the Huawei P series centre on style, speed and shots. Feature highlights include the world’s first Hyper Diamond-Cut finishing, two new on-trend colours created together with Pantone, enhanced performance thanks to the new Huawei Ultra Memory, and improved camera systems co-engineered with Leica.
Hyper Diamond-Cut finishing involves a micro drill that precisely carves hundreds of thousands of overlapping millimetre-level grooves to recreate micro pyramid structures across the rear panel of the smartphone’s metallic body. The body is further anodised using anodic oxidation – a process that enriches the colour effect of the smartphone.
The fingerprint sensor is now concealed within the front panel of the phone and under a single layer of scratch-resistant Corning Gorilla Glass 5. Additionally it replaces the navigation bar thus making navigation smoother.
“We acknowledge today’s consumers are more connected than ever before, and the new HUAWEI P10 and HUAWEI P10 PLUS are designed to fit seamlessly into their lifestyles,” said Cheng Jiangfei, Country Head of Huawei Consumer Business in Singapore. “Content and innovative technology are an integral part of our daily lives. Hence, we have incorporated our latest technology advancements into the new P series smartphones with standout design and hardware features such as our cameras co-engineered with Leica that place a photography studio right in your pocket. We are committed to deliver the most amazing technology and customer experiences to our consumers in Singapore.”
The HUAWEI P10 and HUAWEI P10 PLUS are the first smartphones to feature an 8-megapixel Leica front camera. Together with an all-new sensor that captures more light in low-light environments, the Leica front camera simplifies group portraits thanks to an automatic wide angle mode. Building on the success of Huawei’s dual cameras co-engineered with Leica, the HUAWEI P10 and HUAWEI P10 PLUS are equipped with an improved dual-camera system featuring a high resolution 20-megapixel monochrome sensor and a 12-megapixel colour sensor. High quality images are ensured despite low-light conditions thanks to optical image stabilisation technology.
The HUAWEI P10 PLUS features the advanced Leica Rear Dual-Camera 2.0 Pro Edition. The camera sports new Leica SUMMILUX-H lenses with a larger F/1.8 aperture to enable more light to be gathered in low-light conditions.
The HUAWEI P10 and HUAWEI P10 PLUS stand out with new colours co-created with the Pantone Color Institute. The unique Hyper Diamond-Cut finishing on selected models is a world’s first and provides a luxurious tactile and visual experience.
Key features include:
HUAWEI P10: featuring Leica Dual-Camera 2.0 that incorporates artistic portrait enhancement technologies such as precise 3D facial detection, dynamic illumination, natural colour or monochrome bokeh**, automated wide aperture effect, and HUAWEI Hybrid Zoom that allow macro close-up shots
HUAWEI P10 PLUS: featuring Leica Dual-Camera 2.0 Pro Edition Featuring all the benefits of the Huawei P10 but incorporating new SUMMILUX-H Leica rear camera lenses with larger apertures for brighter photos
A world’s first Leica front camera also featuring a new brighter sensor and larger aperture lens for outstanding self portraits
Sturdy uni-body metal construction and available in trendy colours developed in conjunction with Pantone Color Institute. Unique finishes on selected models with the industry’s first Hyper Diamond-Cut finishing that give a luxurious feel
4.5G-enabled HUAWEI P10 PLUS featuring cutting-edge 4x4 LTE MIMO antenna system and 2x2 Wi-Fi MIMO antenna for excellent Wi-Fi performance
A phone featuring the Kirin 960 processor, HUAWEI Ultra Memory and a new EMUI 5.1 user interface
In Singapore, the Huawei P10 will be available in Graphite Black and Prestige Gold featuring a high quality sandblast finish. Huawei P10 Plus will be available in Graphite Black (sandblast finish) and in Dazzling Gold featuring the Hyper Diamond-Cut finish. HUAWEI P10 and HUAWEI P10 PLUS are also produced in Pantone Greenery, the official Pantone Colour of the Year 2017, and Dazzling Blue, a deep blue shade.
HUAWEI P10 (Prestige Gold [Sandblast], Graphite Black [Sandblast]): already available, priced at S$798 (64GB ROM + 4GB RAM)
HUAWEI P10 PLUS (Dazzling Gold [Hyper Diamond-Cut], Graphite Black [Sandblast]): Starting from 15 April 2017, priced at S$998 (128GB ROM + 6GB RAM)
Selected colours will be available at all HUAWEI Service Centres and authorised distributers at a later date.
Read the WorkSmart Asia blog post about Pantone Greenery
*A cover shot is one worthy of being placed on the cover of a print publication, typically with crisp outlines, an excellent composition, and vivid colours.
**Bokeh is a photographic technique where parts of or the whole image are out-of-focus.
posted from Bloggeroid