With a strong belief in the power of social media to improve customer service, Alizz Islamic Bank has significantly enhanced its overall social media presence in the past year. In addition to its Facebook achievements, the bank has crossed the 30,000-follower milestone on Instagram. Alizz Islamic Bank is now the second-most followed bank in Oman, ahead of many of the more established conventional banks and one of only two local banks that have a Snapchat presence.
Alizz Islamic Bank's strong social media presence on Twitter, Facebook, Instagram, YouTube, Snapchat and LinkedIn continues to stand out amongst local financial institutions by emphasising the significance of the 'human touch' to start a two-way conversation with the audience, engaging with them on topics of their interest, the bank said. By integrating social media into the banks existing campaigns or creating new ones that capitalize on the spirit of the Omani community, Alizz Islamic Bank has successfully raised the profile of its brand and said marketing using social media has brought solid results.
"We are dedicated to keeping our customers at the heart of everything we do and engaging with them on their platform of choice. Our social media channels give a sense of community with our social media followers; focusing on engagement and listening to what they want. Alizz Islamic Bank is proud to be at the forefront of digital tool adoption. As people rely more and more on social media to receive information and communicate, it is crucial that we as an organisation embrace digital strategies in marketing. Social media enables us to engage with customers more efficiently and with greater precision," said Moosa Al Jadidi, COO, Alizz Islamic Bank.
"Our social media channels are not just about advertising but rather about creating a connection with our customers and providing them with a plethora of channels to interact with us, as well as provide us with feedback and ask questions. We have the best online response time amongst local banks and this is what sets us apart from others and has been central to our success on every social media platform."