13 September 2017

Apple announces 10th anniversary iPhone edition

Source: Apple. The iPhone X is dust- and water-resistant.
Source: Apple. The iPhone X is dust- and water-resistant.
Apple has announced the iPhone X, its 10th anniversary smartphone, in an all-glass design. While some of the debut features had already been announced by rival Samsung in its phones previously, the iPhone X allows users to unlock, authenticate and pay with their phones using their faces, and the ability to animate emojis using the face.

The iPhone X has a 5.8" Super Retina display, A11 Bionic chip, wireless charging and an improved rear camera with dual optical image stabilisation. Face ID, enabled by the new TrueDepth camera, is a 3D face recognition feature.

“For more than a decade, our intention has been to create an iPhone that is all display. The iPhone X is the realisation of that vision,” said Jony Ive, Apple’s Chief Design Officer. “With the introduction of iPhone ten years ago, we revolutionised the mobile phone with Multi-Touch. iPhone X marks a new era for iPhone — one in which the device disappears into the experience.” 

“IPhone X is the future of the smartphone. It is packed with incredible new technologies, like the innovative TrueDepth camera system, beautiful Super Retina display and super fast A11 Bionic chip with neural engine," said Philip Schiller, Apple’s Senior VP, Worldwide Marketing. “IPhone X enables fluid new user experiences — from unlocking your iPhone with Face ID, to playing immersive augmented reality (AR) games, to sharing Animoji in Messages — it is the beginning of the next 10 years for iPhone.” 

The all-glass front and back feature "the most durable glass ever" in a smartphone, while a highly-polished, surgical-grade stainless steel band wraps around and reinforces the device. A seven-layer colour process allows for precise hues and opacity on the glass finish, and a reflective optical layer enhances the colours, making the design elegant, durable, as well as water- and dust-resistant1, Apple said.

The glass back design enables wireless charging. Wireless charging works with the established Qi ecosystem. Two new compatible wireless charging mats from Belkin and mophie are available from apple.com/sg and Apple Stores.  

The iPhone X introduces a bezel-less, all-screen display that follows the curve of the device. The iOS 11 operating system has been redesigned to take full advantage of the 5.8" Super Retina display2 and replaces the Home button with a swipe-up gesture. The Super Retina display is an OLED panel with a million-to-one contrast ratio and wide colour support. The HDR display supports Dolby Vision and HDR10, plus True Tone which dynamically adjusts the white balance of the display to match the surrounding light. 

Face ID revolutionises authentication on the iPhone X, using a TrueDepth camera system made up of a dot projector, infrared (IR) camera and flood illuminator, and is powered by the A11 Bionic chip to accurately map and recognise a face. These advanced depth-sensing technologies work together to securely unlock the iPhone, enable Apple Pay, gain access to secure apps and other features. 

Face ID projects more than 30,000 invisible IR dots. The IR image and dot pattern are pushed through neural networks to create a mathematical model of the owner's face and sends the data to a secure zone called the "secure enclave" to confirm a match, while adapting to physical changes in appearance over time. All saved facial information is protected by the secure enclave, while all of the processing is done on-device and not in the cloud to protect user privacy. Face ID only unlocks iPhone X when customers look at it and is designed to prevent spoofing by photos or masks, Apple said. 

iPhone X also features a redesigned dual 12-megapixel rear camera system with dual optical image stabilisation. The ƒ/1.8 aperture on the wide-angle camera joins an improved ƒ/2.4 aperture on the telephoto camera for better photos and videos. A new colour filter, deeper pixels and an improved Apple-designed image signal processor delivers advanced pixel processing, wide colour capture, faster autofocus in low light and better HDR photos. A new quad LED True Tone Flash offers twice the uniformity of light and includes a Slow Sync feature, resulting in more uniformly lit backgrounds and foregrounds. 

The cameras on iPhone X are custom tuned for AR. Each camera is individually calibrated, with new gyroscopes and accelerometers for accurate motion tracking. The A11 Bionic CPU handles world tracking, scene recognition and the graphics processing unit (GPU) enables graphics at 60fps, while the image signal processor does real-time lighting estimation. With ARKit, iOS developers can take advantage of the TrueDepth camera and the rear cameras to create games and apps offering more immersive experiences, Apple said. 

The new camera also delivers high quality video capture, with better video stabilisation, 4K video up to 60fps and 1080p slo-mo up to 240fps. The Apple-designed video encoder provides real-time image and motion analysis for optimal quality video.

Portrait mode with Portrait Lighting on both the front and rear cameras brings dramatic studio lighting effects to iPhone and allows customers to capture stunning portraits with a shallow depth-of-field effect in five different lighting styles3. With iOS 11, iPhone X also supports HEIF and HEVC for up to two times compression and storage for twice the photos and videos. 

The TrueDepth camera brings emoji to life in a new way with Animoji. Working with A11 Bionic, the TrueDepth camera captures and analyses over 50 different facial muscle movements, then animates those expressions in a dozen different Animoji, including a panda, unicorn and robot. Available as an iMessage app pre-installed on iPhone X, customers can record and send Animoji messages with their voice that can smile, frown and more. 

A11 Bionic is now Apple's most powerful and smartest smartphone chip. It features a six-core CPU design with two performance cores that are 25% faster and four efficiency cores that are 70% faster than the A10 Fusion. A new, second-generation performance controller can harness all six cores simultaneously, delivering up to 70% greater performance for multithreaded workloads, giving customers more power while lasting two hours longer than iPhone 7. A11 Bionic also integrates an Apple-designed GPU with a three-core design that delivers up to 30% faster graphics performance than the previous generation. The new A11 Bionic neural engine is designed for specific machine learning algorithms and enables Face ID, Animoji and other features. The dual-core design performs up to 600 billion operations per second for real-time processing.

During the iPhone X announcement Apple also gave a sneak peek of AirPower, an Apple-designed wireless charging accessory coming in 2018. AirPower offers a generous active charging area that will allow iPhone 8, iPhone 8 Plus or iPhone X customers to simultaneously charge up to three devices, including Apple Watch Series 3.


The iPhone X will be available in silver and space grey in 64GB and 256GB models starting at S$1,648 from apple.com/sg and Apple Stores and is also available through Apple Authorised Resellers and carriers, whose prices may vary. 

The iPhone X will be available for pre-order beginning October 27 in more than 55 countries and territories, and in stores beginning November 3. Countries in the Asia Pacific and Middle East regions include: Australia, Bahrain, mainland China, Hong Kong, India, Japan, KSA, Kuwait, New Zealand, Qatar, Singapore, Taiwan, and the UAE. 

Apple-designed accessories including leather and silicone cases in a range of colours will be available starting at S$58, while a new iPhone X Leather Folio will be available for S$148. Lightning Docks in colour-matching metallic finishes will also be available for S$68. Prices may vary.
Every customer who buys iPhone X from Apple will be offered free Personal Setup in-store or online to help them customise their iPhone by setting up email, showing them new apps from the App Store and more4.

Portrait lighting samples:

Those in Singapore who want to start with the basics or go further with iPhone X or iOS 11 can sign up for free Today at Apple sessions.

StarHub customers can register their interest for the iPhone X.

Read the WorkSmart Asia blog posts on the iPhone 8 and 8 Plus, and the Apple Watch Series 3.

1 The iPhone X is splash, water and dust resistant, and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529. Splash, water and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty. 

2 The iPhone X display has rounded corners that follow a curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 5.85" diagonally (actual viewable area is less than this). 

3 Portrait Lighting launches in beta. 

4 In most countries.