22 September 2017

Nike introduces personalised experience linked to the Nike NBA Jersey

A tag containing a NFC chip on Nike's new Nike NBA Jersey with NikeConnect unlocks real-time, personalised experiences in conjunction with the NikeConnect mobile app. Nike said that the Nike NBA Connected Jersey experience, as unlocked by NikeConnect technology, represents the first time that premium NBA content can be accessed through interaction with apparel.

From September 29, NikePlus members and NBA fans can access product, customised content and exclusive experiences through their jersey’s jock tag, where a NFC chip is located under the NikeConnect logo.

Source: NikeConnect app screens.
Source: NikeConnect app screens.


The NikeConnect app is available for both Android and iOS 11 (iPhone 7 or newer; Android devices with NFC capability) globally. The Nike NBA Connected Jersey launches September 29 at nike.com/nba, nbastore.com, a Nike store or at team retailer. Check out the video of the Nike NBA connected jersey