12 October 2017

Shell Helix Ultra Drive On campaign to showcase passion for driving in Malaysia

Shell Helix Ultra fully synthetic motor oil’s new Drive On global brand campaign hopes to highlight the importance of celebrating why people drive. At the core of the campaign is an integrated consumer and trade loyalty programme called Shell Advantage and Rewards (SHARE).

“It is difficult for drivers to truly understand the importance of motor oils, and even more difficult for workshops to get drivers to care as well. With the Shell Helix Ultra Drive On campaign, we are showing drivers in Malaysia just how our fully synthetic motor oil enables their passion for driving. Whether they drive for the roar of the engine, or for the freedom of the open road, Shell Helix Ultra is designed to protect car engines from the barriers that can hinder performance so that drivers can have the most enjoyable journey possible,” said Troy Chapman, Shell Lubricants Executive Director – Southeast Asia & Oceania.

“With Shell Helix Ultra, which is made from natural gas, drivers have the assurance that every oil change comes with cutting-edge technology that delivers unmatched protection for the ultimate engine performance.”

Chapman said that Malaysia was the first market in the world to launch SHARE, which reflects Shell’s commitment to help smoothen the journey for both consumers and trade partners. In conjunction with the launch of the campaign, the Shell Helix Drive On Roadshow will be held at selected locations nationwide till December 24, 2017 with attractive prizes to be won. Twenty five winners will also be taking home Ferrari merchandise in the Shell Helix #IDriveFor social media contest with details at www.shell.com.my/driveon.


For motorists who purchase either a Shell Helix Ultra with PurePlus Technology, High Mileage, HX7 or HX5, a simple online registration at www.shell.com.my/share opens the doors to rewards with SHARE. These include a storewide Lazada voucher for a first time sign-up with purchase, a buy-three-free-one offer for purchases of Shell Helix Ultra, oil change reminders and seasonal promotions.

Those with cars below eight years old and under 150,000 km on the odometer also qualify for the free Shell Helix Engine Warranty (SHEW) when they service their cars with Shell Helix Ultra, High Mileage or HX7. The engine warranty is now part of the SHARE programme.

As one of the most important markets in Asia, Malaysian consumers have had the privilege of enjoying numerous firsts from Shell Helix. In 2014, Shell Helix was the first (and still is the only) brand to introduce motor oils with an ultra-clean base oil made from natural gas using Shell’s proprietary PurePlus Technology so that it cleanses the engine from inside out. Last year, it was the first motor oil brand to offer the Shell Helix Engine Warranty.

This year, Shell Helix partnered Waze in an award-winning, accident-prone spots alert campaign during the Ramadhan and Eid al Fitr period, which was a first in Asia. Malaysia also became the first market to roll out the Shell Malaysia Official Online Store on Lazada Malaysia where genuine, officially-sourced Shell Helix motor oils are accessible to consumers nationwide.