WorkSmart Asia: Singapore is the first country in the world to launch the HUAWEI Mate 10 Pro

From left: Samuel Huang, Regional Marketing Director, Huawei South Pacific Region Consumer Business Group (CBG), Cheng Jiangfei, Country Head, Singapore, Huawei CBG and Clement Wong, Director, Product Marketing, Huawei CBG.

The HUAWEI Mate 10 Series smartphones – the HUAWEI Mate 10, HUAWEI Mate 10 Pro and PORSCHE DESIGN HUAWEI Mate 10 – have been formally launched in Singapore.

The three feature breakthroughs in AI that open the door to a more intelligent and personalised mobile experience. Singapore is the first country in the world to launch the HUAWEI Mate 10 Pro and the first to retail it globally. Singapore is also a first-wave country for the HUAWEI Mate 10 series as a whole.

The Kirin 970 AI chipset has led to a 60% increase in system response speed and ensured smoother operations.

“We are dedicated to our Singapore customers, which is why they will be the first in the world to be able to purchase and experience the HUAWEI Mate 10 Pro smartphone,” said Cheng Jiangfei, Country Head of Huawei Singapore, Consumer Business Group. “With breakthroughs in AI, our customers will quickly realise why our new HUAWEI Mate 10 Series devices are the best smartphones of 2017.”

Cheng also disclosed that the Consumer Business Group established a marketing hub in Singapore last year. "We have the top talent to build the brand here," he said.

Guests at the launch had the opportunity to visit five experiential zones showcasing the HUAWEI Mate 10 Series’ capabilities:

Source: Huawei. The Huawei Intelligent Photography zone.

In this demonstration, a HUAWEI Mate 10 phone reproduces text well.

Intelligent photography
Expanding on Huawei’s partnership with Leica, the HUAWEI Mate 10 Series’ dual lens camera has been enhanced using AI through RealTime Scene and Object Recognition features. The camera is able to detect up to 13 different objects and scenes and intelligently optimises picture settings to deliver better image clarity.

Intelligent smartphone
Powered by Huawei’s Kirin 970 processor, the HUAWEI Mate 10 Series incorporates artificial intelligence (AI) enhancements that deliver a speedier, more user-friendly mobile experience. One example is real-time text translation across a wide range of languages, performed offline. Users can just take a picture of the text and watch the translation appear.

A HUAWEI Mate 10 Series smartphone, centre, powers content on the external display. The smartphone screen acts as a touchpad. Users can also connect the smartphone to the wireless keyboard.

Easy Projection feature*
The HUAWEI Mate 10 Series provides a plug-and-play virtual PC experience. Connect a display, keyboard and mouse to the Mate 10 Series smartphone using an optional USB-C-to-HDMI cable or adapter to recreate a seamless PC experience. Huawei suggests using this feature to make presentations, share videos and update spreadsheets.

During projection, personal notifications, calls and messages appear only on the smartphone display to prevent potential distractions.

Source: Huawei. The Huawei Power Play zone, featuring SuperCharge fast-charging.

SuperCharge
The HUAWEI Mate 10 Series has a 4,000mAh high-capacity battery and features a smart battery management system that understands user behaviour so that it can intelligently maximise battery life. HUAWEI SuperCharge technology, which has received TÜV Fast-Charge Safety Certification, ensures safe end-to-end charging.

Porsche Design Gallery
The PORSCHE DESIGN HUAWEI Mate 10 offers the ultimate in luxury and performance. The gallery showcased Porsche Design's legendary craftsmanship coupled with Huawei's mobile engineering expertise via an infinity display.

Wong said the usable screen area is higher for the HUAWEI Mate 10 and Mate 10 Pro compared to the iPhone X.

In a runthrough of the HUAWEI Smart Series 10 Clement Wong, Director, Product Marketing, Huawei Consumer Business Group, showed that the new phones outperform flagship phones from the competition. The new phones trump iPhones on usable screen area, for instance.

HUAWEI SuperCharge is 300% faster at charging a phone completely compared to the standard iPhone 8 Plus charging arrangement, and 50% faster than the iPhone 8 Plus fast charger.

The HUAWEI Mate 10 Series offers a one-tap unlock mechanism versus the three-step process to unlock an iPhone X.

Photo gallery at the launch.

Details:

	HUAWEI Mate 10	HUAWEI Mate 10 Pro	PORSCHE DESIGN HUAWEI Mate 10
COLOURS	Mocha Brown, Black	Mocha Brown, Midnight Blue	Diamond Black
MEMORY	64GB ROM + 4GB RAM	128GB ROM + 6GB RAM	256GB ROM + 6GB RAM
PRICE (w/GST)	S$888	S$1,098	S$2,298
AVAILABILITY	October 28, 2017	Mocha Brown: November 11, 2017 Midnight Blue: November 25, 2017	November 24, 2017
RETAIL VENUES	Huawei Concept Stores Telcos: M1, Singtel and StarHub stores islandwide E-commerce: Lazada.sg All major consumer electronic stores (Best Denki, Courts, Harvey Norman and Sprint Cass) and selected Huawei Authorised Resellers		Selected Huawei Concept Stores E-commerce: Lazada.sg Sprint Cass Outlets within Changi Airport Transit Areas