12 November 2017

Emirates unveils new interiors for its Boeing 777 fleet

· Fully-enclosed private suites in First Class inspired by Mercedes-Benz

· Completely refreshed look across all cabins

Source: Emirates. A fully-enclosed First Class private suite with the seat in the zero gravity position.
Source: Emirates. A fully-enclosed First Class private suite with the seat in the zero gravity position.

Emirates has unveiled refreshed interiors for its Boeing 777 aircraft in a multimillion dollar upgrade that includes newly-designed seats and upgraded inflight entertainment systems in all cabins.

Sir Tim Clark, President Emirates Airline said at the time: “The inflight experience is the heart of our brand and service proposition. The new 777 interiors that we are unveiling today is part of Emirates’ ongoing investment to continually raise the bar and exceed our customers’ expectations. Aside from our new fully-enclosed private suites, Business Class features our latest fully-flat leather seats with personal minibars, Economy Class seats have adjustable full leather headrests, and the inflight entertainment system has been upgraded for all cabin classes.

"Throughout the aircraft, our customers will see modern and airy cabins, with painstaking attention to detail evident in design touches such as the textured wall and ceiling panels, lighting features, and more.”

The new Emirates 777 First Class cabin interior uses a new colour palette of soft greys, cream and champagne, conveying a contemporary, open and airy feel, with timeless luxury. Created in collaboration with Boeing, Rockwell Collins interior systems, Panasonic, Jacques Pierre Jean Design studio and US-based design firm Teague, the new First Class private suites have floor-to-ceiling sliding doors and offer up to 40 sq ft of personal space each. 

The Emirates collaboration with Mercedes-Benz S-Class has inspired several design details for the fully-enclosed private suites, which are laid out in a 1-1-1 configuration. These include soft leather seating, high-tech control panels, and mood lighting. There is ample storage within the suite including an overhead compartment, and a full-length cupboard for hanging clothes. 

Emirates has retained and updated the most popular features of its private suites such as: the personal mini bar for drinks and snacks within each suite, and wireless controls to adjust seating positions, as well as to navigate Emirates inflight entertainment system ice. Customers can view over 2,500 channels of on-demand entertainment on a 32-inch Full HD LCD TV screen, or project content from their own devices. The viewing experience is now enhanced with brand new Bowers & Wilkins Active Noise Cancelling E1 headphones created exclusively for Emirates. These headphones were designed by audio brand Bowers & Wilkins to ensure the sound is optimised for the First Class cabin environment. 

The soft leather seat reclines into a fully flat bed and can be placed in a “zero-gravity” position inspired by NASA technology, giving a feeling of relaxation and weightlessness. The suites also have ample space for passengers to change in the privacy of their suites even after the bed has been made.

To ensure all First Class customers have a view, Emirates is introducing the industry’s first virtual windows for suites located in the middle aisle. These virtual windows project the view from outside the aircraft using real time camera technology. In the other suites, binoculars are available for customers who want to explore the sky outside their windows.

Passengers can easily communicate with the cabin crew, or request for room service using the video call function. The suites also come with a service window where customers can be served drinks and canapes undisturbed. As with any Emirates flight, First Class customers can enjoy dine on-demand service, with cuisine prepared by gourmet chefs.

Each suite is also fitted with an inspiration kit which features a luxury Byredo skincare collection found only on Emirates, Hydra Active moisturising pyjamas, and Bulgari amenities. 

Emirates and Mercedes-Benz have extended their partnership to provide a fleet of the S-Class cars as part of its complimentary Chauffeur-drive service. Emirates First Class passengers arriving or departing in the UAE will enjoy a seamless journey from aircraft to home, and vice versa, in a Mercedes-Benz S-Class car.

Clark said: “Emirates pioneered the First Class private suite concept back in 2003, and today it’s the industry benchmark when it comes to first class travel. Over the years we have continually improved on our private suites, adding thoughtful refinements and features.

"We are very excited about our new fully-enclosed suite which is a real game-changer in terms of privacy, comfort, and thoughtful luxury. This is the first time an Emirates product has been so influenced by another luxury brand, but it is a natural fit as both Emirates and Mercedes-Benz have the same unwavering commitment to fine detail, uncompromising quality, and a drive to push the boundaries.” 

The entire Emirates 777 aircraft sports a refreshed interior with a light and modern colour scheme, classy textured panels, as well as new lighting and design accents. 

An artistic motif representing the ghaf (prosopis cineraria) tree, is used as a design highlight throughout the aircraft. An indigenous evergreen plant, the ghaf is a considered the national tree of the United Arab Emirates, and has deep cultural and ecological significance. 

The design and shape of Emirates’ Business Class seat onboard the new 777 was also inspired by the interior of a modern sports car, with a diamond stitch pattern on the full leather cover, ergonomically designed headrest, and a sleek overall look and feel.

The seat has a pitch of 72" and moves into a fully-flat sleeping position. It also has touchscreen controls for the seat and inflight entertainment system, several personal lighting options, privacy panels between seats, a shoe stowage area, footrest, and a personal minibar.

The Economy Class cabin features a colour palette of soft greys and blues. The ergonomically designed seats come with full leather headrests that have flexible side panels and can also be adjusted vertically for optimum support.

All cabin classes will be equipped with a new generation of Emirates’ ice inflight entertainment system offering improved image quality. Each in-seat screen will feature ultrawide viewing angles, a capacitive touch screen, LED backlight and full HD display.


The latest Emirates 777 aircraft with the new features will enter commercial service on 1 December, 2017 in Europe.