|Source: Philips Singapore. Action at the toybox.|
Visitors to the popup can enter a life-sized ‘toy-box’ style photo booth, posing next to their favourite Star Wars characters for Instagram memories.
Featuring V-Track Precision Pro technology, the shaver boasts 72 self-sharpening V-shaped blades and cuts at 151,000 times per minute without pulling or tugging. This technology positions each hair in the best cutting position, even on a three-day stubble for a shave 30% closer* to the skin, while leaving no irritation or burns.
The limited edition shavers will be available at the popup store till 3 December and until 31 December 2017 at selected electronic stores, major departmental stores and authorised dealers in Singapore as well as online - select “Singapore” for shavers available in Singapore.
Philips will also be presenting two special edition shavers featuring its cutting-edge rotary technology. Both shavers are part of a new range of shavers which emulate different characters from the Star Wars movie collection.
The shavers, a BB-8-inspired SW5700/07 (recommended retail price [RRP] S$149) and Philips Star Wars in Stormtrooper-inspired SW170/04 (RRP S$109) will be on sale at the popup.
The SW5700/07 has five-direction flex heads that glide close to the skin for a close shave, even in tricky areas along the neck and jawline. The shaver’s Aquatec Wet & Dry seal gives a close shave wet or dry, while its 50-minute running time gives you more shaves without recharging.
The rounded edges and four-direction Flex Heads on the lightweight SW170/04 shaver ensure a comfortable, protective shave. Its ComfortCut Blade System will get as close as possible to the skin while protecting it from nicks and cuts.
A third shaver, the Poe Dameron-inspired Philips Star Wars Shaver SW6700/14 (RRP S$219) is available exclusively at the Best Denki store. Eight-directional ContourDetect flex heads automatically recalibrate to every curve of the neck and face. The design is inspired by Poe Dameron’s X-wing fighter, down to the scratched metal finishing and red stripes. The Star Wars features continue with a red X-wing symbol flickering during use.
“This collection will not only excite Star Wars fans but also gentlemen who want to up their shaving game. The Philips Star Wars shavers will be introduced at wallet-friendly prices while still offering all-star performance. All Philips shavers make use of a proprietary rotary shaving technology that is designed to follow the contours of the face, offering the closest shave possible and can be used on-the-go for ultimate flexibility and convenience,” said Aw Ee Ling, Senior Marketing Manager, Personal Health, Philips Singapore.
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There will also be experience booths where visitors can pick up some expert Jedi Master level tips to make sure that they stay on top of their shaving game.
Those who take a photo at the Star Wars toybox or with mascots and post them to Instagram with the hashtags #MasterYourShave and #PhilipsSG, and tag @PhilipsSG stand a chance to win a Philips Star Wars Shaver (BB-8 SW5700) and Kylo Ren Force FX Lightsaber by Hasbro (recommended selling price S$399.90). Chances are doubled for those who buy a shaver at the popup store.
The popup store is open from 12pm to 9pm daily at Level 1 Civic Plaza @ Bugis+ in the outdoor area beside Uniqlo. Bugis + is at 201 Victoria Street, Singapore 188067.
|Source: Philips infographic. The differences between manual and electric shavers.|
|Source: Philips infographic. Beard and moustache styles most suited to face shapes.|
*Cuts 30% closer in less strokes compared to the Philips predecessor.