Singtel has launched a TikTok masterclass – a brand-building and e-commerce enablement programme, aimed at helping small and medium enterprises (SMEs) strengthen their digital presence, connect with customers more effectively, and capture growth opportunities in the digital economy.
Developed in partnership with SIM Academy, the masterclass will equip local enterprises with practical skills to create impactful content, leverage social platforms for business growth, and navigate the opportunities and risks of social commerce. The initiative is supported by SkillsFuture Singapore. Eligible participants from qualifying SMEs can get up to 90% funding for this programme.
Participants will receive hands-on training in content creation, livestream selling, e-commerce activation and cybersecurity – critical capabilities in today’s fast-evolving, mobile-first marketplace. Participants will also benefit from post-workshop support, including engagement with retail merchants to aid e-commerce transition and potential co-marketing opportunities.
Ng Tian Chong, CEO of Singtel Singapore, said, “With Asia’s young, mobile-first population and growing appetite for social commerce, it’s vital that our SMEs are equipped with smarter, faster ways to reach their customers. Singtel is proud to provide SMEs with the digital tools, platforms and training to grow and compete in today’s connected world. Our new TikTok Masterclass is the latest in our series of efforts to help SMEs achieve more in the digital economy."
Ho Seong Kim, CEO of SIM Academy added: “At SIM Academy, we focus on delivering applied, outcome-driven learning through learner-centric course design. The TikTok Masterclass reflects our commitment to equipping businesses with practical skills for their business outcomes in today’s fast-changing digital economy.”
The three-day TikTok Masterclass includes three key components:
• Training: Learn content creation, TikTok shop setup, and social selling techniques tailored for business growth on social platforms.
• Application: Gain practical, hands-on experience at Singtel’s TikTok Creator House, located at its 313@Somerset flagship store. Participants will get two hours’ complimentary use of the professional-grade studio to create and livestream content in a simulated selling environment.
• Cyber awareness: Develop an understanding of cybersecurity best practices for digital marketing and TikTok, to ensure safe and responsible online engagement.
As of 2023, 82% of SMEs in Singapore had adopted at least one digital solution, with 91% having started their digital journey – leading the Asia Pacific region. Despite this progress, fewer than half report fully successful implementation, underscoring the need for continued guidance and support.
This masterclass is part of Singtel’s commitment to help SMEs digitalise, innovate and grow. In September 2023, Singtel introduced Cyber Elevate to help businesses bolster their cyber resilience, followed by the SPEED programme in April 2025, which supports SMEs in digitalising their operations and aligning them with sustainability goals.
As a SkillsFuture Queen Bee, Singtel plays a pivotal role in enabling enterprises – especially SMEs – to upskill, digitalise and innovate. Its end-to-end solutions – spanning mobility and connectivity, to cybersecurity, Internet of Things (IoT) and collaboration tools – are tailored to evolving business needs, helping SMEs scale sustainably.
Details
The programme fee is S$3,000 per participant (before GST), with up to 90% funding available for eligible businesses under the Enhanced Training Support for SMEs programme, supported by SkillsFuture Singapore. To qualify, companies must meet the following requirements:
• Be registered and incorporated in Singapore
• Have a minimum 30% local shareholding by Singapore citizens or PRs
• Have an annual sales turnover of not more than S$100 M or employment size of fewer than 200 employees
Singtel plans to conduct 24 masterclasses over two years, with each class accommodating approximately 15 SMEs. Businesses interested in the programme can register their interest at https://www.singtel.com/business/smb/solutions/tiktok-masterclass
