Source: HP Inc. Embroidery works from Indonesian artist Eko Nugroho, featuring his signature masked figures and detailed patterns in the style of Japanese woodcuts.
HP Inc. is Innovation Sponsor for the Art from the Streets exhibition held at the ArtScience Museum in Singapore. HP produced nine murals of prominent artworks in the exhibition and will also leverage its digital printing technologies to extend the artwork of Indonesian artist Eko Nugroho, translating it in new and unexpected ways that highlight how street art can live anywhere and on anything.
Reflecting the essence of street art, HP aims to challenge and inspire artists and creatives to break boundaries and think beyond the traditional canvas. Nugroho's work will be presented as an urban art collection and will be featured on a range of nine items including notebooks, tote bags and t-shirts. At the exhibit, visitors can purchase these items by scanning a QR code to complete the online transaction. All proceeds will be donated to Art Outreach Singapore, a non-profit art education programme that offers free art appreciation lessons to primary and secondary school students.
“Art is an expression of creativity, and at HP, we believe that there should not be a limit to creative expression. We are proud to be a part of this exhibition, and we’re working with Eko to push the boundaries of the printed experience, to connect and tell a unique and personal story,” said Michael Boyle, VP, Graphics Solutions Business, HP Asia Pacific and Japan.
“Print continues to play an important role in an increasingly digital world. As we continue to tap into the potential of digital printing to build emotional connections with consumers through amazing experiences, we are committed to turn ideas into realities and inspire the community.”
Nugroho is an acclaimed member of the young generation of Indonesian contemporary artists. His works traverse between local traditions and global popular culture, citing the influence of traditional batik and embroidery while drawing inspiration from contemporary street art, graffiti and comics.
“As an artist, I am always looking for new ways to creatively express myself, and with HP, I can take my art to places I have never thought of before. As each of my art tells a story, I am excited that visitors who feel a connection with them or enjoy them visually can now bring back a physical memento,” said Nugroho. “I hope visitors will get a different perspective when they see my art in different formats, in addition to what they’ve experienced at the exhibition.”
Nine images of the murals showcased at the exhibit have been printed with the HP Latex 1500 and Latex 370 printers using water-based Latex inks. Additionally, Nugroho's artwork will be printed on merchandise using a range of HP Indigo digital presses that offers superior print quality, versatility and productivity. Proceeds from the sale of merchandise will go to Art Outreach Singapore.
The showcase is part of the Art from the Streets exhibition which opens on 13 January 2018 at ArtScience Museum in conjunction with Singapore Art Week. The exhibition ends on 3 June 2018.