12 May 2018

Twitter captures over 7.3 million #GE14 tweets for Malaysia election

- Over 7.3 million #GE14 tweets during the campaigning period in Malaysia

- New Twitter election record for Malaysia

- Pakatan Harapan and Dr. Mahathir Mohamad were the most mentioned political coalition and party leader on Twitter during the campaigning period

- Over 4.2 million Tweets for #GE14 sent in the past 24 hours during Election Day

With more than 7.3 million tweets related to the Malaysia election (hashtags #GE14 and #MalaysiaElection) sent during the 1.5 week campaigning period (from 28 April to 9 May 2018), Twitter was the best place to check out the discussion in Malaysian politics.

Election Day discussions on Twitter overtook all other conversations in Malaysia on May 9. Over 4.2 million Tweets related to #GE14 came through in the past 24 hours from across Malaysia and the world, Twitter said on May 10. #GE14 took the top spot trending in Malaysia with political topics, such as #MalaysiaMemilih, and #PakatanHarapan, occupying seven of the top 10 trends in the country.

Between the two political coalitions, Pakatan Harapan (@pakatanharapan_) garnered 51% of the share of voice on Twitter while Barisan Nasional (@barisanasional) took 49%. Dr Mahathir Mohamad (@chedetofficial) took 58% of the share of voice on Twitter against Mohd Najib Tun Razak (@najibrazak) who took 42%.

"Twitter is the best way to see what's happening in Malaysia and to talk about it, and it was no different with the Malaysia election where live Twitter updates helped Malaysian voters and everyone around the world follow and discuss the political developments in real-time,” said Philip Chua, Global Government and Elections Lead, Twitter Asia-Pacific.

“It was tremendous to see how people across Malaysia and the world watched the rallies and tweeted about the election over the past few months and on Election Day, all leading up to this historic moment for Malaysia."

Twitter had also launched an election emoji, featuring the Malaysian flag on a ballot box, to encourage Malaysians to vote and light up Twitter with their thoughts and views on the election.


View the heat map to see the global conversation for the #GE14 on Twitter

Experience the Twitter Moment gathering news tweets around the election, and a selection of the most engaged-with tweets from people in Malaysia: