Accor has chosen Australia as the first Asia Pacific market to expand its partnership with sbe outside of the US. Its luxury lifestyle hospitality brand, Hyde is coming to the Gold Coast in Queensland in March 2019. Hyde Paradiso is inspired by Los Angeles' famous Sunset Strip. The venue will open all day and evolve into an evening lounge and dining experience.
Simon McGrath, COO, Accor Pacific said: “Our partnership with sbe and its Founder and CEO Sam Nazarian will combine the best of both our worlds to provide unparalleled lifestyle experiences for our guests. Hyde Paradiso will be a game changer for the Gold Coast, which is befitting of a sophisticated and energetic venue which will become the place to see and be seen by the sea.”
Sam Nazarian, Founder and CEO of sbe said: “Australia is such a welcoming, youthful, and dynamic market full of growth opportunities for our brands, and we couldn’t be more thrilled to launch Hyde on the Gold Coast. The sbe portfolio will grow to over 50 hotels by 2020, paired with tremendous expansion in the residential, culinary and entertainment venues, including over 150 global venues in the pipeline. We look forward to bringing more of our brands, dining and entertainment experiences to Australia and across the globe with Accor in the future.”
Hyde Hotels and Residences will also expand into the Middle East, with an opening in Doha come 2020.
Sbe's hospitality and residential brands include SLS, Delano, Mondrian, Hyde, The House of Originals (Sanderson, St. Martin Lane, 10 Karakoy and Shore Club) and The Redbury Hotels.
