19 July 2020

Shippit's new service means SEA retailers can accept cash on delivery

Logistics software-as-a-service (SaaS) company Shippit aims to accelerate the Southeast Asian e-commerce industry with its new Cash On Delivery (COD) service for retailers. By partnering with e-commerce platform Shopify, Shippit now provides instant access to simpler shipping and cash-on-delivery capabilities for Asia’s online retailers.

Shippit unifies order fulfilment across sales channels and leverages its proprietary allocation algorithm to connect retailers to the best delivery partner for every single order. Through its partnership with Shopify, Shippit will offer COD as a payment option regardless of order volume or business size.

This offering makes Shippit the first end-to-end shipping solution that enables retailers to instantly offer COD as a payment option to merchants and retailers. They need only sign up for a Shippit account and connect their Shopify store. Shopify retailers will not need to negotiate COD rates with their couriers, as this handled by Shippit.

Singapore is the company's first market in Southeast Asia. Singapore has one of the most active online buyer segments in the region, with two out of three Singaporeans purchasing products online at least once a year, Shippit said.

With Shippit’s COD offering, Singapore retailers will also be able to access other markets in Southeast Asia that prefer cash, at a time when retailers are seeking to expand delivery options and enhance their shipping practices. To better help partners scale internationally, Shippit has discounted rates for regular cross-border delivery.

Southeast Asia presents a huge opportunity for Shippit as it has an Internet economy expected to more than double to US$150 billion by 2025 — but also presents a challenge through the 296 million (74%) of the population who are either unbanked or underbanked. This means that cash is still largely king for transactions.

Shippit’s shipping engine saves retailers time, money and provides better experiences for delivery recipients, the company said. Lavneesh Arora, Director of Market Development at Shippit, said: “Southeast Asia has one of the fastest growing Internet economies in the world, and due to the COVID-19 pandemic, we’ve seen a rapid acceleration of e-commerce, with many businesses realising they need to go online.

"However, we’ve also seen the majority in Southeast Asia are still heavily reliant on cash over credit cards and online banking. Shippit can be seen as an e-commerce enabler: by providing Cash On Delivery as a new service, we allow online retailers like Shopify to access a huge section of the market that they would not be able to reach.”

Australia-founded Shippit 's value proposition has led to a 400% increase in online purchasing rates in Australia from April 2020. Delivery volume growth has broken records previously set by Black Friday and Cyber Monday —which are typically the biggest shopping events in the year.

By using automation and machine learning to simplify the order fulfilment, Shippit has attracted than 6,000 customers a month across Australia, New Zealand, and Southeast Asia, powering delivery for Sephora, UNIQLO, CottonOn, and Harvey Norman among other retailers. It has also been serving small businesses like Common Man Coffee Roasters in Singapore since April.

Shippit is also committed to a future of sustainable retail, and offsets 100% of the carbon emissions for all deliveries at no extra cost. It does this by purchasing carbon offsets to support projects that prevent and reduce greenhouse gas emissions.