.jpg "Source: Samsung. Enter the metaverse to participate in the Galaxy S22 Treasure Hunt campaign.") |
| Source: Samsung. Enter the metaverse to participate in the Galaxy S22 Treasure Hunt campaign. |
Samsung Electronics has followed its launch of the flagship Galaxy S22 series 5G smartphones with the Galaxy S22 Treasure Hunt campaign, aimed at providing Galaxy fans with a unique experience in the metaverse.
Set to run till 24 April 2022, the Galaxy S22 Treasure Hunt campaign comprises a treasure hunt, as well as a user-generated content event exclusive to selected markets in Southeast Asia. Users in Singapore stand a chance to win special Galaxy S22 items for their avatars and ZEPETO coins for in-game purchases. The campaign is hosted on the My House platform, a collaboration between Samsung and Naver Z’s ZEPETO – the largest metaverse platform in Asia, with more than 300 million users worldwide.
“At Samsung, we aim to create innovations that can be customised to suit a wide range of tastes. With the Galaxy S22 Treasure Hunt campaign, we want to engage the large community of Gen Z and millennial users in our region who are exploring personalised experiences in the metaverse. My House, which saw over 4 million visitors in its first month, offers new ways for users to design their dream homes and experience the Galaxy S22 series and other Samsung products in a virtual environment,” said Olivier Bockenmeyer, Regional Corporate Marketing Head, Southeast Asia and Oceania at Samsung Electronics.
First revealed at CES 2022, the My House world map allows users to decorate their homes in the metaverse with Samsung products. They can select, customise, and experience over 18 Samsung products in their virtual space, from the Freestyle, Neo QLED and lifestyle TVs like The Frame, to the Bespoke Refrigerator, Bespoke Jet, Air Dresser and more. The SmartThings Mode experience can be activated via the Galaxy Z Flip in the virtual world, where users can enjoy a home party or games in their My House living room. Targeted at Gen Z and Millennials who actively seek new avenues of self-expression, the platform builds on Samsung’s efforts to empower users with customised experiences.
"Through the Galaxy S22 Treasure Hunt and user-generated content events, we want to engage more Gen Z and millennial users to spark their imagination and creativity. We hope to be an important part of their on-going journey in exploring their individuality, and in developing their lifestyle preferences,” added Bockenmeyer.
Details:
Users can participate in the Treasure Hunt at Jeromy’s House in the My House map. Galaxy S22 gift boxes will appear every 15 minutes for a limited time. Users can win an exclusive in-app S22 effect item each time they find a gift box, and the limited virtual fashion item – a Galaxy S22 jumpsuit - upon collecting eight gift boxes.
Download the ZEPETO app from the Google Play Store. The My House map can be accessed by tapping on Recommended Map or searching for My House in the ZEPETO app’s World tab.
