Godrej Tyson Foods, a subsidiary of Godrej Agrovet, has launched Galouti Kabab under its fastest-growing brand – Godrej Yummiez. Godrej Yummiez provides products for vegetarians.
Godrej Yummiez already has a strong presence in the kabab segment with its chicken seekh kabab and Hariyali kabab variants. With the launch of the Galouti kabab, Godrej Yummiez will bring the delicacy from the Royal kitchens of Lucknow to every Indian household. Though kababs are common in Lucknow, Galouti kababs were invented for the Lucknow Nawabs, and are so-called because 'galouti' means 'something that melts in the mouth'.
The ready-to-cook (RTC) food segment took off in India during the pandemic. A study by RedSeer Consulting found that consumer spending on cooking at home during the pandemic saw a 61% rise. RedSeer projected that the segment will grow at 18% CAGR to reach Rs 4,800 crore by 2024. This trend was also predicted by the Godrej Food Trends Report 2021, where one in three top chefs and culinary experts of India felt the RTC segment would gain traction among Indian food lovers.
Mohit Marwaha, AVP – Yummiez, Godrej Tyson Foods said, "The Indian consumer has been gravitating towards the RTC market in the last few years. Consumers today want to experience fine dining at the convenience of their homes. We have always believed in bringing the tastiest variants to our customers with the highest possible convenience, taste, nutrition and quality.
With the introduction of Galouti Kabab to our portfolio, we are redefining the culinary experience of Indian food lovers and staying true to Godrej Yummiez's credo of Ghar Ka Fast Food*."
Godrej Tyson Foods' meat-based product range comprises nuggets, kababs, tikkas, exotic sausages, and salamis that can be cooked in 3-4 minutes.
Details:
Godrej Yummiez Galouti Kabab will be available across metro and tier-1 cities in India through leading traditional, modern trade and e-commerce channels.
*Fast food at home.
