Apple has introduced the iPhone 17 Pro and iPhone 17 Pro Max, which deliver a leap in performance with the A19 Pro chip, enabling advanced camera systems, next-level mobile gaming, and Apple Intelligence.
The iPhone 17 Pro and iPhone 17 Pro Max deliver Apple’s best-ever performance to date, plus advanced battery life. The new brushed aluminum unibody design is crafted with a lightweight aerospace-grade 7000-series aluminum alloy to deliver the best-ever thermal performance in an iPhone. On the back, a plateau creates additional space for internal components — making room for a larger battery. The antennas are integrated around the perimeter for the highest-performing antenna system ever in an iPhone.
The new internal architecture features an Apple-designed vapour chamber to enhance heat dissipation and performance. Deionised water is sealed inside the vapour chamber, which is laser-welded into the aluminum chassis to move heat away from the A19 Pro, allowing it to deliver higher performance levels. The heat is then carried into the aluminum unibody, where it is distributed evenly, managing power and surface temperatures so that the phone remains comfortable to hold.
Both models can charge 50% in 20 minutes with an optional high-wattage USB-C power adapter like Apple’s new 40 W Dynamic Power Adapter with 60 W Max.1
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| Source: Apple. The iPhone 17 Pro and iPhone 17 Pro Max maximise performance and offer a leap in battery life. |
“iPhone 17 Pro is by far the most powerful iPhone we’ve ever made, with a stunning new design rebuilt from the inside out to maximise performance and deliver an enormous leap in battery life,” said Greg Joswiak, Apple’s Senior VP of Worldwide Marketing.
“With three 48 MP Fusion cameras, a new Center Stage front camera experience, and pro-level video features, the creative opportunities are endless. iPhone 17 Pro sets a new standard for the smartphone industry and is a massive upgrade for our most demanding users.”
Available in 6.3" and 6.9" sizes,2 the Super Retina XDR display is protected by Ceramic Shield 2, tougher than any smartphone glass or glass-ceramic. The Apple-designed coating offers 3x better scratch resistance and improved anti-reflection properties to reduce glare. The displays feature ProMotion up to 120 Hz, Always-On, and 3000 nits of peak outdoor brightness — the highest ever on iPhone — plus 2x better outdoor contrast. For the first time, Ceramic Shield protects the back of the devices, delivering 4x better resistance to cracks than the back glass on previous models.
A19 Pro is Apple’s most capable iPhone chip yet. When paired with the Apple-designed vapour chamber, A19 Pro enables iPhone 17 Pro and iPhone 17 Pro Max to deliver up to 40% better sustained performance than the previous generation — ideal for gaming, video editing, and running large local language models (LLMs).
The six-core CPU is the fastest CPU in any smartphone according to Apple, while the six-core GPU architecture includes neural accelerators built into each GPU core, a larger cache, and more memory than the A18 Pro. The GPU works in tandem with the new 16-core Neural Engine to power Al models, stunning graphics, and AAA gaming titles like Arknights: Endfield, enabling hardware-accelerated ray tracing and higher frame rates.3
The iPhone 17 lineup also introduces N1, a new Apple-designed wireless networking chip that enables Wi-Fi 7, Bluetooth 6, and Thread. In addition to powering the latest generation of wireless technologies, N1 improves the overall performance and reliability of features like Personal Hotspot and AirDrop.
The iPhone 17 Pro and iPhone 17 Pro Max feature Apple’s best-ever camera systems with higher-resolution sensors front and back. Three 48 MP Fusion cameras — Main, Ultra Wide, and a new Telephoto — offer the equivalent of eight lenses, including the longest optical-quality zoom ever on iPhone.
The new 48 MP Telephoto camera has a next-generation tetraprism design with a sensor that is 56% larger than the previous generation to improve sharpness in bright light and bring more detail to darker shots. The new 4x optical zoom at 100 mm offers a classic lens for portraiture, while the 8x optical zoom at 200 mm, the longest ever on iPhone, provides longer reach and more creative choice.
With the updated Photonic Engine, the image pipeline uses more machine learning to preserve natural detail, reduce noise, and significantly improve colour accuracy. Digital zoom also increases up to 40x for photos, and users have even more options for customising their photos with next-generation Photographic Styles, including a new Bright style available in iOS 26 that brightens skin tones and applies a pop of vibrance across the image.4
The iPhone 17 Pro and iPhone 17 Pro Max also introduce a new Center Stage front camera. Center Stage features the first square front camera sensor on iPhone, offering a wider field of view and higher resolution — up to 18 MP for photos. Users can now take photos and videos in portrait or landscape while holding their iPhone vertically. For group selfies, Center Stage for photos uses AI to automatically expand the field of view and can rotate from portrait to landscape to include everyone in the frame.
The Center Stage front camera also enables ultra-stabilised video in 4K HDR, and users can now record on the front and rear cameras simultaneously with Dual Capture — perfect for speaking directly to camera while documenting behind-the-scenes action. During calls over FaceTime or third-party apps, Center Stage for video calls keeps users stable and positioned in frame.
With features like Dolby Vision HDR recording, 4K 120 fps, ProRes Log, and support for ACES, iPhone already leads the industry in smartphone video capture. The iPhone 17 Pro and iPhone 17 Pro Max unlock even more creative possibilities as the first smartphones to support ProRes RAW, Log 2, and genlock, a technique used to precisely synchronise video across multiple cameras and inputs. This helps creatives achieve accurate, professional-looking transitions and advanced creative techniques without hours of manual frame-by-frame alignment. Genlock is supported by the new Blackmagic Design Camera ProDock, and ProRes RAW is supported by Final Cut Camera and Blackmagic Camera, with APIs available to developers.
An industry standard, eSIM is a digital SIM that offers greater flexibility, better security, and seamless connectivity compared to traditional physical SIM cards.5 This capability is supported by over 500 carriers worldwide. ESIM-only models of iPhone 17 Pro and iPhone 17 Pro Max will be available in Bahrain, Japan, KSA, Kuwait, Oman, Qatar, and the UAE, among other markets. These models feature an even larger battery, taking advantage of the space formerly occupied by the physical SIM to provide two additional hours of video playback, or up to 39 hours.
An eSIM also makes staying connected while traveling even more convenient, allowing continued connectivity through affordable international roaming plans from users’ home carriers or local prepaid options available with more than 200 carriers. For better security, an eSIM cannot be physically removed if an iPhone is lost or stolen, and managing travel eSIMs is even easier with a new streamlined setup in iOS 26.
The upcoming iOS 26 elevates the iPhone experience with a new design, Apple Intelligence capabilities, and meaningful improvements to apps. The design refresh with Liquid Glass brings greater focus to content while keeping iOS familiar. Apple Intelligence now translates text and audio on the go with Live Translation, helping users communicate across languages in Messages, FaceTime, and Phone.6 Updates to visual intelligence allow users to capture a screenshot and easily search or take action on anything they are viewing on their iPhone screen.7
The on-device foundation model at the core of Apple Intelligence is available to all developers, with apps already offering new intelligent, privacy-protected experiences that can even be used when offline. New screening tools for calls and messages help eliminate distractions so users can focus on the conversations that matter most. The new iOS version also introduces new features in CarPlay, Apple Music, Maps, and Wallet, as well as Apple Games, a new app that gives players a single destination for all their games.
New accessories are also available for the iPhone 17 Pro and iPhone 17 Pro Max:
- The TechWoven Case has a new technical woven fabric that uses multiple coloured yarns, creating a dimensional texture and rich depth, while a protective coating provides resistance to scratches and stains. TechWoven cases will be available in black, blue, purple, sienna, and green.
- The iPhone 17 Pro Clear Case with MagSafe is crafted with a blend of clear polycarbonate and flexible materials with a scratch-resistant coating on the interior and exterior.
- The Silicone Case with MagSafe will be available in orange, terracotta, neon yellow, purple fog, midnight, and black.
- The new Crossbody Strap can be paired with the TechWoven Case and Silicone Case, giving users a hands-free way to wear the iPhone. Crafted from 100% recycled yarn, the smooth strap drapes comfortably, with embedded flexible magnets and stainless steel sliding mechanisms to adjust the length and maintain secure alignment. The Crossbody Strap will be available in black, light gray, blue, light blue, purple, sienna, green, neon yellow, tan, and orange.
Apple 2030 is the company’s plan to be carbon neutral across its entire footprint by the end of this decade. Product emissions are to be cut from their three biggest sources: materials, electricity, and transportation. The iPhone 17 Pro and iPhone 17 Pro Max are made with 30% recycled content, including 100% recycled cobalt in the battery and 100% recycled gold plating in all Apple-designed printed circuit boards.
Both models are manufactured with 40% renewable electricity, like wind and solar, across the supply chain. They are also designed to be durable, repairable, and offer industry-leading software support, while meeting Apple’s standards for energy efficiency and safe chemistry. The paper packaging is 100% fibre-based and can be easily recycled.
Details
The iPhone 17 Pro will be available in double the entry storage, 256 GB, as well as 512 GB and 1 TB. The iPhone 17 Pro Max will be available in 256 GB, 512 GB, 1 TB, and for the first time, 2 TB storage capacities. Available in cosmic orange, deep blue, and silver, iPhone 17 Pro starts at S$1,749 and the iPhone 17 Pro Max, at S$1,899.
With Apple Trade In, customers can get S$275 to S$1,240 in credits when they trade in iPhone 13 or newer.8 To see what their device is worth and for trade-in terms and conditions, customers can visit apple.com/sg/shop/trade-in.Customers in more than 63 countries and regions, including APME markets Australia, China, India, Japan, Malaysia, Singapore, South Korea, Thailand, Türkiye, the UAE, and Vietnam, can currently preorder iPhone 17 Pro and iPhone 17 Pro Max. Availability begins September 19. The iPhone 17 Pro and iPhone 17 Pro Max will be available in 22 other countries and regions beginning September 26.
The iOS 26 will be available as a free software update on September 15. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more information about availability, visit apple.com.
Apple Intelligence is available in beta with support for these languages: English, French, German, Italian, Portuguese (Brazil), Spanish, Chinese (Simplified), Japanese, and Korean. More languages will be coming by the end of this year, including Turkish, Chinese (Traditional), and Vietnamese. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-us/121115.
Apple is extending free access to satellite features for an additional year for existing iPhone 14 and iPhone 15 users. The free trial will be extended for iPhone 14 and iPhone 15 users who have activated their device in a country that supports Apple’s satellite features prior to 12 am US Pacific time on September 9, 2025. For satellite feature availability, visit support.apple.com/en-us/105097.
AppleCare delivers service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new iPhone. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and 24x7 support from Apple Experts. For more information, visit apple.com/sg/applecare
1 In the APME region, the 40 W Dynamic Power Adapter with 60 W Max will be available in mainland China, Japan, Taiwan, and the Philippines.
2 The display has rounded corners that follow a curved design. These corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27" (iPhone 17 Pro) or 6.85" (iPhone 17 Pro Max) diagonally. The actual viewable area is smaller.
3 Arknights: Endfield will be available in early 2026.
4 The new Bright Photographic Style will be available in iOS 26 on iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max.
5 Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See carrier for details. To learn more, visit apple.com/esim.
6 Live Translation in Messages supports English (US, UK), French (France), German, Italian, Japanese, Korean, Portuguese (Brazil), Spanish (Spain), and Chinese (Simplified). Live Translation in Phone and FaceTime is available for one-on-one calls in English (US, UK), French (France), German, Portuguese (Brazil), and Spanish (Spain).
7 Visual intelligence is available on any Apple Intelligence-enabled iPhone. Some capabilities may not be available in all languages and regions. For more details, see support.apple.com/en-us/121115#visual-intelligence.
8 Trade-in values will vary based on the condition, year, and configuration of the eligible trade-in device.
