From Singapore consumer-led innovation in window solutions to going global: mc.2

Source: mc.2. Blinds installed at
the Warren Golf and Country Club
in Singapore.

Wilson Chew, founder, Singapore-based mc.2, pivoted from electronics retail to window solutions in 2017. He had noticed that balcony spaces in homes and offices in Singapore were underutilised because of heat, monsoon rain and persistent humidity, inspiring him to invest in purpose-built solutions designed specifically for Singapore's conditions. 

Instead of selling through samples and catalogues as was traditional for his competitors, Chew opened Singapore's first smart blinds and curtains fashion gallery in 2018, enabling home owners and businesses to see everything in person. The 4,200 sq ft showroom space showcased the first locally-researched and manufactured outdoor zip blind system in Singapore among other solutions, signalling that mc.2 understood how to address unmet needs in practical ways.

The brand's latest solution is the MAGNAZip+ system of zip blinds, which is engineered specifically for tropical conditions. The product features magnetic anti-crease technology and an eight-year warranty. According to mc.2, ordinary zip blinds lose tension over time, causing creases. Ultimately, gaps can appear, allowing wind and rain to get in.  

"Beyond residential homes, we’re also seeing growing interest from businesses looking to create more comfortable and functional spaces with zip blinds. From clubhouses and cafés to retail storefronts and commercial spaces, many are turning to zip blinds not just for their sleek aesthetic, but also for practical benefits such as improved weather protection, reduced heat and glare, added privacy, and better energy efficiency," shared Chew, MD, mc.2.

The company was acquired in May by Hunter Douglas, a manufacturer of window coverings and architectural window products operating in over 100 countries. 

"Joining Hunter Douglas marks a defining moment for mc.2. This is not just about growth, but about elevating the standards of window furnishings in Singapore. With their global expertise behind us, we are in a stronger position to lead the next phase of innovation in the market," said Chew.