Vitafoods Asia, a regional event for nutraceutical ingredients, finished products, and contract manufacturing services, has announced that its 2027 edition will take place at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur from 21 to 23 September 2027. The 2026 edition was held in Thailand.
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| Source: Vitafoods Asia. The number of international exhibiting companies, country pavilions and trade visitors at Vitafoods Asia is growing. |
The event will significantly expand its footprint, occupying 8 halls at MITEC over a gross exhibition space of 35,000 sq m.
"Kuala Lumpur represents the future of nutraceutical innovation in Southeast Asia," said Rose Chitanuwat, Regional Portfolio Director - ASEAN at Informa Markets.
"With Malaysia's market projected to reach nearly US$1 billion by 2030 and its position as a regional manufacturing hub, this move enables Vitafoods Asia to unlock unprecedented opportunities for our global community of ingredient suppliers, manufacturers, and brands. The combination of MITEC's world-class facilities, Malaysia's competitive advantages, and Kuala Lumpur's accessibility makes this the ideal location to drive the next phase of growth for our industry."
The decision move to Kuala Lumpur reflects the organiser's commitment to leveraging the growing opportunities that Malaysia has to offer. As an established meetings, incentives, conferences and exhibitions (MICE) destination, Kuala Lumpur provides advantages for the international nutraceutical community, including ease of travel from across the region, an extensive range of hotel and entertainment options at competitive costs, and a uniquely Asian experience that combines modern infrastructure with rich cultural heritage.
Malaysia's nutraceutical and dietary supplements market also presents opportunities for international companies across the value chain. The market is projected to be worth US$1 to US$1.1 billion by 2030 with a CAGR of 5.2%, driven by rising health consciousness and a shift towards preventive healthcare among consumers.
For ingredient suppliers, Malaysia offers unique opportunities through its diverse natural flora for raw materials, strong demand for high-quality imported ingredients, and a rapidly growing halal-certified ingredients market aligned with the country's Muslim population. The market shows particular strength in functional ingredients, with rising demand for immunity boosters, age-related health products, organic formulations, and plant-based supplements.
Finished product companies will find a receptive market characterised by health-conscious consumers, rapid e-commerce expansion, and demographic trends including an ageing population creating sustained demand for specialised health products, the show organiser said.
Malaysia's contract manufacturing sector additionally offers significant competitive advantages, including well-developed infrastructure with a skilled workforce, cost advantages compared to developed nations while maintaining high manufacturing standards, and established manufacturers offering comprehensive services. These facilities are equipped to meet international regulatory standards, including USFDA, TGA, MEDSAFE, and EU guidelines, providing full-service capabilities from product development through manufacturing and packaging.
Details
Vitafoods Asia 2027 at MITEC coincides with Food & Hospitality Malaysia, which will be held at the Kuala Lumpur Convention Centre (KLCC) from 21 to 24 September 2027.
Registration and further details for Vitafoods Asia 2027 will be announced in the coming months.
