AmMetLife Insurance launches ProtectSecure Prime life plan

AmMetLife Insurance has launched ProtectSecure Prime, a whole life plan with guaranteed premium from as low as RM150 per month. ProtectSecure Prime offers three premium payment term options - 10 years, 20 years or up to age 60 after which no further payments will be required to keep the policy in force.

Source: AmMetLife website.

In addition, customers will enjoy an annual 10% increase of the initial sum assured upon completion of policy year one up until policy year 10. ProtectSecure Prime also has a unique double coverage feature for extra protection which takes effect between policy year 11 to age 61, in the event of death, total permanent disability or any of the 36 critical illnesses depending on the plan selected.

Said Ramzi Toubassy, Chief Executive Officer, AmMetLife: “We stand by our brand positioning ‘Live Ready’ as we are committed to provide the best options for our customers to live confidently today and to live ready for tomorrow.”

Datuk Mohamed Azmi Mahmood, Acting Group Managing Director, AmBank Group added: “Together with AmMetLife, we are pleased to distribute ProtectSecure Prime, which will be made available at all AmBank branches nationwide from 10 August 2015. As Your Bank and Malaysia’s Bank, we are confident that ProtectSecure Prime is a smart insurance plan that will benefit our customers greatly with its unique features.”

ProtectSecure Prime is a bancassurance product and will be distributed through 172 AmBank branches. ProtectSecure Prime is available to individuals aged up to age 50 only, depending on the plan selected.

Interested?

Visit an AmBank branch in person, check on the website or dial 1300 888800 with enquiries.

Xaxis Prime combats digital ad fraud

Xaxis, one of the world's largest programmatic* advertising platforms, is addressing ad fraud what it says is the ad industry’s first fully programmatic product to guarantee human viewership for advertisers’ digital brand campaigns. 

Xaxis Prime extends beyond pre-bid analysis** and post-campaign blacklisting to dynamically identify and block robot traffic and suspicious sites, the company said. Existing fraud prevention safeguards have been combined with new technologies including a proprietary human verification tool based on internal and partner technology from Adara, Solve Media and Moat.

Types of fraud Xaxis Prime protects against include botnets, ad insertion or redirection, CMS/OS hacking, robots designed to behave like humans and robot retargeting. In addition to helping advertisers, the new product introduces several powerful new tools for Xaxis’ publisher partners to ensure only humans are viewing their inventory. These include proprietary, internal detection processes and integrated third party verification tools. These tools enable Xaxis to provide feedback to publishers on the inventory posing the most risk, allowing them to identify the cause and eradicate it prior to selling to Xaxis or other buyers. 

One way that Xaxis Prime guards against fraud is through tracking genuine visitors through answered captchas, completed transactions or specific human behaviours such as creative engagement and social sharing. These verified visitors are then cross-referenced in the Xaxis data management platform (DMP) against pre-bid impression evaluations and post-bid analysis of traffic metrics to provide an assurance that the traffic is indeed human.

At rollout, Xaxis Prime delivers a no-fraud guarantee across the Xaxis Marketplace. In addition to the proprietary human verification tool, Xaxis Prime guarantees 90% viewability, 95% brand safety and includes ongoing audits of all inventory, pre-bid impression evaluation, post-campaign reporting to validate inventory and audience that was acquired.

“Xaxis Prime represents the next step in our ongoing efforts and investment to combat digital ad fraud and ensure our clients achieve the highest possible real performance,” said Larry Allen, SVP of Business Development at Xaxis. 

“Ad fraud is an international problem impacting both advertisers and publishers. With Xaxis Prime, brands get a simple and powerful guarantee for their digital brand advertising across the top premium publishers.” 

*Programmatic technology allows advertisers to bid for the privilege to display an ad based on various rules, such as the types of viewers or the type of content displayed on a page. 

  

**Data can be pre-qualified before a bid is placed so that bids on fraudulent inventory are avoided or minimised.