Emirates refreshes premium offerings in First and Business Class

Emirates has announced new luxury products in First and Business Class stemming from collaborations with BYREDO skincare, Bowers & Wilkins and Emirates’ longstanding partner Bulgari. 

Source: Emirates. The BYREDO for Emirates Wellness kit.

BYREDO for Emirates Wellness kit

The BYREDO travel wellness range of skincare is placed in Emirates First Class private suites. The allergen-free and Chamomile collections were exclusively created for Emirates. The collection by BYREDO was first introduced in Emirates’ new fully enclosed suites on the Boeing 777 last year and is now being rolled out across the fleet. 

The BYREDO for Emirates Wellness kit contains:

 
Cleansing face towelette
Facial toner 

Eye cream 
Chamomile roll-on sleep oil - this is applied on pulse points to ease into relaxation.
Chamomile pillow mist spray 

The kits are paired with a faux leather notebook and branded pen.

Bowers & Wilkins Active Noise Cancelling E1 headphones

The airline is also rolling out new Bowers & Wilkins Active Noise Cancelling E1 headphones in First Class. These headphones are created exclusively for Emirates using hybrid noise cancellation technology optimised for Emirates First Class cabins.

The headphones are lightweight and made of materials such as aluminium and sheepskin leather. Customers can use the headphones to view up to 3,500 channels of on-demand entertainment on a 32" TV screen. The entertainment selection on Emirates' ice platform across all classes includes up to 950 movies, 400 TV channels and 2,400 music and podcast channels. The headphones’ sound quality can also be tested on The Bowers & Wilkins Superior Sound playlist, a selection of tracks from ice selected for their acoustic excellence.

Bulgari amenity kits

The new kits for both First and Business Class feature Bulgari’s fragrance – Eau Parfumée Au Thé Vert (green tea) - and contain skincare essentials. 

The First Class kit bags, made from faux leather, come in eight designs with a new range of colours for men and women. Eight additional designs are available in Business Class – four for men and four for women. The amenity kits are available on long-haul overnight flights and designs are refreshed every nine months. The bags have been designed to be reused, and can easily store headphones, makeup or jewellery.

In addition to the Bulgari amenity kits, First Class customers will also be given Hydra Active moisturising sleep suits on long haul overnight flights.

Emirates’ premium onboard experience is complemented by on the ground with 42 dedicated Emirates Lounges located within major airports around the globe. First and Business Class passengers can also travel to and from the airport via Emirates’ complimentary chauffeur-driven service, available in over 70 cities.

Explore:

Fans of the First Class experience can purchase the Emirates sleep suits, First Class blanket or the Bowers & Wilkins PX headphones from the Emirates Official Stores.

Etihad introduces limited edition city-themed Business Class amenities

Source: Etihad Airways.

Etihad Airways has launched a new range of collectible limited edition Business Class amenity kits, the result of a unique collaboration between the airline and luxury travel brand LUXE City Guides, the guide for savvy travellers. The kits embody the flair synonymous with the Etihad Airways brand, and contain inflight amenities and natural facial products developed exclusively by London-based skincare and grooming brand Scaramouche + Fandango.

Six new stylised kit designs have been created by LUXE City Guides for Etihad Airways, inspired by some of the iconic cities on the airline’s extensive global network. The designs for Abu Dhabi, London and Madrid, have been specially produced for Etihad Airways, whilst the Los Angeles, Sydney and Hong Kong kits feature bespoke LUXE artwork. The initial limited edition offering will be expanded at a later stage, with new designs and more cities to be launched.

Each kit contains a customised Etihad Airways LUXE City Guide which corresponds to the showcased city, covering everything from hotels and restaurants, to spas, bars, boutiques and bespoke shopping, as well as services, specialists and personal guides. Scaramouche + Fandango has developed a unisex comfort kit and skincare offering in collaboration with Etihad Airways. Specially formulated for skincare needs inflight, the range consists of parabens-free products, high in natural ingredients, to enhance onboard wellbeing.

Calum Laming, Etihad Airways’ Vice President Guest Experience, said: “The introduction of these kits is not about providing brand names to our Business Class guests. It is about intelligent design, functionality and providing them with products which are attractive, natural, useful and re-usable. Collaborating with relevant, progressive lifestyle brands such as LUXE City Guides and Scaramouche + Fandango has enabled us to tailor amenities to the requirements of our guests while retaining all the authentic charm and sophistication of the Etihad Airways brand.

“Etihad Airways continues to reimagine the flying experience, setting a new benchmark for innovation and luxury. The introduction of these kits is part of a much bigger journey which was started with the introduction of our new revolutionary cabins on the flagship Airbus A380 and Boeing 787s, and the new service concepts introduced fleet-wide. These collectible kits also reflect the global nature of our business, while simultaneously highlighting the inspiration, style and unique qualities of our home, Abu Dhabi.”

Simon Westcott, LUXE City Guides Chief Executive Officer, said: “Etihad Airways offers one of the best inflight experiences in the world. In partnering with LUXE City Guides to create its new Business Class amenity kits, Etihad helps ensure that the premium experience extends long after its guests have landed. It is great to be working with fellow innovators.”

The comfort kit features a luxurious facial moisturiser enriched with vitamin E and made with anti-oxidants and essential oils to combat fatigue and the lower humidity levels in the cabin. Triglycerides and essential oils rebalance the skin’s natural moisture. A honey and shea butter lip balm enriched with vitamin E keeps lips hydrated. The new kits also include a sleep pack containing socks and eyemask, a care pack containing cotton pads and earbuds, in addition to a dental pack and earplugs.

The Abu Dhabi kit uses a unique design pattern inspired by the rich architectural heritage of the Emirate, translated into a style best described as Arabian Modernism. The pattern reflects the Etihad Airways’ brand and colour palette.