|Source: YouGov BrandIndex. Overall brand rankings for 2016 in Australia.|
The YouGov Brandindex rankings for 2016 are out for Australia. Brandindex has been tracking brands in Australia since the second half of 2015, and currently tracks over 260 brands. Alphabet's Google is in top place, followed by YouTube - also owned by Alphabet, and then ALDI, a discount retailer.
Other results include:
+ Rankings for automotives, which list Toyota, Mazda and Mercedes-Benz in the top three places.
+Subway, then Hungry Jack's - a Burger King master fast food franchise - and Boost Juice made the top three the quick service restaurants (QSR) and casual dining category.
+The most recognisable consumer electronics and electrical brands in Australia are Apple, Dyson and Samsung in that order.
+Financial services segments have been split into banking & payment (PayPal, Visa and MasterCard), and insurance (AAMI, NRMA and Youi).
+Top Internet brands include Google, YouTube and Facebook.
+Apple had a clean sweep of the top three places for mobile device brands with the terms Apple, Apple iPhone and then Apple iPad. Apple's iTunes made it to third place for the telecoms/pay TV category, with Netflix and Foxtel in the No. 1 and No. 2 places respectively.
+In the retail sector, the leaders were ALDI, Bunnings and then Coles.
+There are three sets of travel rankings, for airlines (Qantas, Emirates, and Virgin Australia), bookings (trivago, TripAdvisor, Flight Centre) and hotels (Novotel, Hilton and Hyatt).
Brands were rated using BrandIndex’s Buzz score* which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
The Buzz Rankings chart shows the brands with the highest average Buzz scores* between January and December 2016. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2015 and 2016. Both scores are representative of the general population.
As Brandindex has been tracking brands in Australia since the second half of 2015, these rankings are for 2016 only. Over 260 brands are currently tracked.
*All Buzz scores listed have been rounded to a single decimal place; additional precision was used internally to assign ranks.