8 March 2018

New Surface lineup lands in Singapore

Gary Chan, Retail Partner Services Lead, Microsoft Asia Pacific (left) with Microsoft Surface user Max Tan, Singapore Fashion Designer and founder of the brand, max.tan, at the new Surface store in Singapore. Tan said the pressure-sensitive pen offers a high level of sensitivity and that he is "addicted" to using the Surface Pro family.

Microsoft has unveiled its entire Surface lineup in Singapore, aimed at inspiring users to achieve more with the perfect Windows 10 device. Designed to empower work life and everyday life, the touch- and pen-capable Surface Book 2, Surface Laptop, and Surface Studio now join the Surface Pro as part of the full lineup of Surface devices available to customers in Singapore.

The new Surface offerings will be available for purchase on the Microsoft Store and through authorised retailers, and include:

From left: Surface Pro, Surface Book 2, Surface Studio, and Surface Laptop. The Surface Pen is in the foreground on the left, and the Surface Dial in the centre of the foreground.
Source: Microsoft. From left: Surface Pro, Surface Book 2, 
Surface Studio, and Surface Laptop. The Surface Pen is in the 
foreground on the left, and the Surface Dial in the centre of 
the foreground.
Surface Book 2

The most powerful Surface yet, Surface Book 2 is designed to deliver the ultimate in performance and versatility without compromise, featuring the latest Intel Dual-Core or Quad-Core processors, NVIDIA GeForce GPUs, and up to 17 hours of battery life. Available in 13.5" and 15" options, the Surface Book 2 is up to five times as powerful as the original. It is also able to support varying workstyles, including studio mode, laptop mode, view mode, and also tablet mode by detaching the screen.

Surface Book 2 configurations have a suggested retail price (SRP) beginning from S$2,188.

Surface Laptop

Surface Laptop is crafted for a portable and performance-packed experience powered by Windows 10 S. Windows 10 S offers a new Windows experience streamlined for security and superior performance, including faster startups with the InstantOn feature. It is engineered to start fast and stay fast with a 7th generation Intel Core processor and up to 14.5 hours of battery life* to last through the day. At 1.25 kg** and less than 14.5mm thin, Surface Laptop is ideal for those who want a light device on-the-go.

The Surface Laptop features a keyboard covered in Alcantara material, along with a quiet and responsive keyset, large precision trackpad, and soft palm rest for typing comfort.

Surface laptops have an SRP of S$1,488 and up.

Surface Studio

With a 28" PixelSense Display that is adjustable, the Surface Studio is a new type of device designed for the creative process. It provides a canvas for users to sketch, paint and edit photos, and can even be laid flat like a drafting table thanks to a Zero Gravity Hinge. Paired with the Surface Dial***, a small cylindrical device which provides easy access to shortcuts, controls and drawing tools, the Surface Studio is designed to be the ultimate creative studio. The Dial is a controller that offers context-sensitive menus when placed on the Surface Studio screen, as well as haptic feedback.

The Surface Studio costs S$6,488, while the Surface Dial is S$159.

A new S$148 Surface Precision Mouse offers flawless scrolling, customisable thumb buttons****, and the ability to support three computers simultaneously*****.

“Since the launch of Surface Pro in Singapore, we have been receiving feedback from our consumers that they are looking for different forms of Windows devices to suit their varying needs. Today, we are excited to be bringing an expanded lineup of Surface devices, which brings an ultimate computing experience with the combination of power and portability, and will inspire users to bring a new level of creativity to their work,” said Veronica Chiu, Windows and Devices Business Group Lead, Microsoft Singapore at the time of the announcement.

“In addition, the new Surface premium experience in Singapore is a commitment to deliver a one-stop experience for customers to experience the ultimate Windows devices that brings the best of Microsoft in one location.”

Source: Microsoft. The first Surface Store experience in  Southeast Asia is at the Harvey Norman Millenia Walk Flagship Superstore in Singapore.
Source: Microsoft. The first Surface Store experience in
Southeast Asia is at the Harvey Norman Millenia Walk
Flagship Superstore in Singapore. 
Microsoft also launched the first dedicated Surface Store in Southeast Asia. The store is in Singapore, at the Harvey Norman Millenia Walk Flagship Superstore.

The new Surface Store features the full lineup of Surface devices and accessories so customers can decide easily on the best device to empower both work and life. Officially opening on 10 March 2018, it will offer a new Concierge service where customers can get support for their Surface device, regardless of where or when it was purchased.

Details:

The new Surface products will be available 15 March. Surface Book 2 and Surface Studio are available for preorder on the Microsoft Store as well as at authorised retailers including Best Denki, Challenger, Courts, LOL by Epicentre, Harvey Norman, and Newstead, both online and in-store.

In addition, the lineup will be available for commercial customers via Authorised Device Resellers including AsiaPac Distribution, JK Technology, and UIC Asian Computer Services.

Explore:

View the Instavideo where Chan talks about the Alcantara covers

Hashtag: #SurfaceFam

*Testing conducted by Microsoft in April 2017 using a preproduction Intel Core, 256GB, 8 GB RAM device. Testing consisted of full battery discharge during video playback. All settings were default except: Wi-Fi was associated with a network and auto-brightness disabled. Battery life varies significantly with settings, usage, and other factors

**Weight is based on i5 configuration

***Sold separately

****Customisation not available on devices running Windows 10 S or Mac OSX

*****Smart Switching not available on devices running Windows 10 S or Mac OSX