 |
| Source: PFT. Oppo F7 ad becomes favourite Youtube video. |
Prime Focus Technologies (PFT), the technology arm of Prime Focus, conceptualised and produced the ad, which presents childhood supporters of four of the best cricketers in the world, Virat Kohli, Rohit Sharma, Hardik Pandya and R. Ashwin.
The narrative depicts how real support makes real heroes and weaves in the Oppo F7 as a selfie expert.
Filming locations included Johannesburg, South Africa, as well as New Delhi and Pune in India.
Pranav Chaturvedi, Associate VP - Creative Services, PFT said, “Through this film, we have tried to recount stories of the unsung heroes who have been instrumental in shaping some of the nation’s most fantastic cricketers. For us, the biggest challenge lay in recreating scenes from 20 years ago with authenticity and accuracy. Keeping in mind each player’s hometown, we tried to give viewers a feel that is as close to reality as is cinematically possible."
Since its release on 29 March, 2018, the Oppo F7 video was aired on digital media as well as television, crossing landmark viewership figures in the first month. At the time of writing the video had 31.7 million views.
Details:
Watch the video
