Mark your calendars for these events in Abu Dhabi

 Abu Dhabi Calendar , a list of all the upcoming events in Abu Dhabi, has unveiled events for the 2025-2026 season. 
 

Source: Abu Dhabi Department of Culture and Tourism. The Traditional Handicrafts Festival will offer experiences that showcase heritage, culture and creativity.

This year's Abu Dhabi Calendar features highlights like the NBA Abu Dhabi Games; Saudi singer, actor and composer Abdul Majeed Abdullah; the winter experience Liwa International Festival; and the F1 Abu Dhabi Grand Prix 2025.

Kickstarting the action are back-to-back bouts from UAE Warriors 64, bringing mixed martial arts (MMA) to the capital. At the same time, culture-seekers can explore Mamluks: Legacy of an Empire, Louvre Abu Dhabi's main exhibition of the season. Running until January, it shines a light on the craftsmanship of one of the Islamic world's most influential dynasties – making it a must-visit cultural highlight. 

The excitement builds in October as global stars and regional legends take the stage from Smashing Pumpkins and Andre Rieu to Abdul Majeed Abdullah – with American comedian and actor Sebastian Maniscalco adding some homour to the event lineup. 

The NBA Abu Dhabi Games presented by ADQ will return together with basketball festival NBA District, bringing basketball action and exciting fan moments, alongside a combat sports schedule that includes Abu Dhabi Showdown Week, mixed martial arts fight UFC 321 and UFC ancillary events such as the Open Workouts, Official Press Conference, and Ceremonial Weigh Ins. 

Culture gets the limelight with Sheikh Zayed Festival and cultural centre Bait Al Oud's Strings Concert as well as exhibitions like Golden Ink: A Journey through Arabic and Islamic Manuscripts, annual exhibition and competition Art Here 2025 and Mohamed Ahmed Ibrahim: Two Clouds in the Night Sky, a solo exhibition celebrating the work of pioneer Emirati artist Mohamed Ahmed Ibrahim.

In November, concerts by Enrique Iglesias and Travis Scott headline the month, while foodies can indulge in culinary experiences at Michelin Guide Food Festival Abu Dhabi, Taste of Abu Dhabi and Open Fire Food Festival.

Cultural highlights include the Traditional Handicrafts Festival, Maritime Heritage Festival, Sounds of UAE, Abu Dhabi Art and Manar Abu Dhabi, all of which offer experiences that showcase heritage, culture, and creativity. Beetlejuice The Musical is also set to take over Etihad Arena this month.

The year draws to a close with music legends Rod Stewart and Arijit Singh lighting up Abu Dhabi stages, accompanied by the return of Saadiyat Nights, which brings star-studded concerts outdoors. Ludovico Einaudi and Lewis Capaldi will add both classical brilliance and soulful melodies to the month's lineup. 

F1 Abu Dhabi Grand Prix 2025 is set to provide full-throttle excitement, while festivals like Liwa Village, a part of the annual Liwa International Festival, and Mother of the Nation transform Al Dhafra Region, Al Ain Region and Abu Dhabi City into hubs of heritage and creativity, live music and high-energy adventures. 

More events will be announced as the 2025-2026 season unfolds. 

Hashtags: #InAbuDhabi, #UFCAbuDhabi 

Premier League, StarHub unite to combat piracy in Singapore

Source: Premier League. Premier League stars are helping to raise awareness of the dangers of illegal streams in the Boot Out Piracy campaign. Becker of Liverpool.

With the Premier League 2024/25 season under way, the Premier League, in collaboration with its local broadcast partner StarHub, is continuing its action to educate consumers about the dangers of accessing pirated content and to combat illegal streaming in Singapore. 

The League’s Boot Out Piracy campaign for this season brings together some of the biggest names in football — Alisson Becker (Liverpool FC), Alejandro Garnacho (Manchester United), Jean-Philippe Mateta (Crystal Palace), Hwang Hee-chan (Wolves), and Bukayo Saka (Arsenal) — to address the dangers of illegal streaming. 

Through a series of videos distributed across digital platforms, these players speak directly to Singaporean fans, warning them of the significant risks associated with accessing Premier League content through unauthorised channels. This campaign follows a recent study by cybersecurity expert Professor Paul -Watters, which highlights the serious risks associated with illegal sports streaming - cybercriminals are exploiting illicit sports streaming sites, putting Singaporean consumers at risk of identity theft and fraud through browser hijacking, malware and misleading ads. 

The August 2024 research examined 25 popular illicit sports streaming sites in Singapore, and found that almost two thirds (65.6%) of advertisements on these platforms are classified as “high-risk”, which significantly increases the likelihood of exposure to malware or fraudulent scams. The risk of encountering malicious activity on these platforms is 44%. 

Premier League General Counsel Kevin Plumb said: “We know how passionate our fans are in Singapore and across Asia, staying up late to follow the latest Premier League action. We also know the risks and dangers of watching matches through illegal streams and want supporters to enjoy Premier League content in the best quality and safest way through authorised sources. 

“As well as promoting important messaging, we are working harder than ever with Singapore’s law enforcement authorities and our partners at StarHub to enforce legal measures and take action against piracy. This includes collaborating with StarHub to identify and shut down piracy syndicates and working together with local authorities to address the distribution of illegal streaming devices. 

“We encourage fans to protect their online safety and to enjoy Premier League matches via authorised platforms, which will provide the best viewing experience.” 

Professor Watters remarked: “The research findings underscore the urgent need for online users to stay vigilant and avoid platforms that stream pirated content. Users may be under the impression that these sites are harmless, but cybercriminals are always planning to launch cyberattacks such as data breaches, ransomware and malware, putting users at significant risks. The Premier League’s Boot Out Piracy campaign helps make these risks clear to fans in Singapore.” 

As the exclusive broadcaster of the Premier League in Singapore, StarHub has a pivotal role in the Boot Out Piracy campaign. “As the Home of Sports, StarHub is dedicated to providing fans with the best possible viewing experience. We firmly believe in the importance of protecting our content from piracy,” said Johan Buse, Chief of Consumer Business Group, StarHub. 

“Piracy undermines our industry and threatens the future of sports content. By prioritising content protection, we ensure that fans can enjoy their favourite sport in a safe, secure environment. StarHub is proud to support Premier League's Boot Out Piracy campaign, and we are committed to fostering a vibrant sports community where every moment is valued and celebrated. Together, we urge fans to enjoy the game through legitimate channels, safeguarding the future of football for everyone." 

The Premier League has been working closely with local law enforcement to crack down on illegal streaming services in Singapore. Most recently a man who sold illegal streaming devices at Sim Lim Square in Singapore was sentenced to 10 months’ jail, following investigation carried out in collaboration between the Premier League, the Singapore Attorney-General Chambers, and the Intellectual Property Rights Branch of the Singapore Police Force. 

As part of its broader strategy to protect its content and safeguard the intellectual property rights of local broadcasters, the Premier League has been conducting site-blocking efforts aimed at identifying and blocking access to websites that stream football matches illegally. A total of over 560 domains in Singapore have been blocked by the Premier League. The Boot Out Piracy campaign will be showcased across broadcast channels and social media platforms in Hong Kong, Indonesia, Malaysia, Singapore, Thailand and Vietnam in the upcoming months.

Oppo ad makes it to Youtube's 2018 top 10

Source: PFT. Oppo F7 ad becomes favourite Youtube video.

A TV campaign for Oppo has become No. 3 on YouTube's 10 most watched ads in 2018.

Prime Focus Technologies (PFT), the technology arm of Prime Focus, conceptualised and produced the ad, which presents childhood supporters of four of the best cricketers in the world, Virat Kohli, Rohit Sharma, Hardik Pandya and R. Ashwin.

The narrative depicts how real support makes real heroes and weaves in the Oppo F7 as a selfie expert.

Filming locations included Johannesburg, South Africa, as well as New Delhi and Pune in India.

Pranav Chaturvedi, Associate VP - Creative Services, PFT said, “Through this film, we have tried to recount stories of the unsung heroes who have been instrumental in shaping some of the nation’s most fantastic cricketers. For us, the biggest challenge lay in recreating scenes from 20 years ago with authenticity and accuracy. Keeping in mind each player’s hometown, we tried to give viewers a feel that is as close to reality as is cinematically possible."

Since its release on 29 March, 2018, the Oppo F7 video was aired on digital media as well as television, crossing landmark viewership figures in the first month. At the time of writing the video had 31.7 million views.

Details:

Watch the video

Get ready for the 2018 International Champions Cup in Singapore

Football hits fever pitch this July when Arsenal, Atlético de Madrid and Paris Saint-Germain arrive for the 2018 International Champions Cup in Singapore. The International Champions Cup is the world’s premier annual summer soccer tournament featuring top European clubs playing across North America, Europe and Asia.

Source: Sports Hub website. Three football clubs will be playing against each other at the 2018 International Champions Cup in Singapore on July 26, 28 and 30.

In addition to three matches being played at the National Stadium on 26, 28 and 30 July, fans can get in on the action at the House of Football pop-up at Clarke Quay, Singapore’s main nightlife and dining destination.

From 20 July to 29 July, members of the public can participate in various activities lined up at the House of Football, held in conjunction with the 2018 International Champions Cup.

Taking centrestage is the Panna – a one-on-one or two-on-two challenge to nutmeg your opponent before scoring a goal. Played in a decoganal cage, players should maintain as much possession of the ball as possible in all directions –forwards, backwards or sideways.

Other football-related activities open to public include playing foosball, themed nights hosted by La Liga and Paris Saint-Germain, and visiting and taking photos at Club Houses featuring club memorabilia by Arsenal, Atlético de Madrid and Paris Saint-Germain.

Those who prefer to watch the action can look out for freestyle performances throughout the week by Urban Street Team. Food is available from Harry’s, McGettigan’s Irish Pub, and Red Tail Bar by Zouk.

Fans hoping to catch a glimpse of their favourite players in the flesh may well get a chance to as the clubs make a stop at the House of Football during the week before match days.

Details:

Registration to play at Panna at the House of Football or take part in the Urban Street Team’s Panna Championships is available at online. Walk-ins for friendly play are also accepted subject to availability.

Tickets to the 2018 International Champions Cup in Singapore are currently available online and will also be available for purchase at the House of Football. Starting from S$28, group, family and multi-day packages with perks are also available. Games at the National Stadium begin at 7.30pm and last approximately two hours.

Multi-day packages include benefits such as preferred seating, a Fan Zone Special Entry Pass, House of Football Special Entry Pass and even a chance to win a pass to the clubs’ official training session at the National Stadium.

To bring fans closer to the action, organisers have released exclusive seating by the pitch for this year’s tournament. The S$388 field seat category – a first for both International Champions Cup in Singapore and the National Stadium – consists of 50 seats per match in a strategic location situated on the length of the pitch, right opposite the dugouts.

Fans travelling from China may get in touch with Thomas Cook China, the Official Travel Package Provider in Greater China of the 2018 International Champions Cup in Singapore.

Members with UnionPay, the Official Payment Brand of 2018 International Champions Cup in Singapore, will enjoy a 10% discount across all categories (except field seats) throughout the sale period.

Schedule:

Date	Time	Activity
Friday, 20 July	5pm – 10pm 6pm – 7pm	Urban Street Team’s Panna Championships Urban Street Team’s Freestyle Soccer Performance
Saturday, 21 July	1pm – 10pm 3pm – 4pm 6pm – 7pm	Urban Street Team’s Panna Championships Urban Street Team’s Freestyle Soccer Performance
Sunday, 22 July	1pm – 10pm 3pm – 4pm 6pm – 7pm	Urban Street Team’s Panna Championships Urban Street Team’s Freestyle Soccer Performance Urban Street Team’s Freestyle Soccer Performance
Monday, 23 July	5pm – 10pm	Panna open to members of the public (walk-in)
Tuesday, 24 July	5pm – 10pm	Panna open to members of the public (walk-in)
Wednesday, 25 July	5pm – 10pm 6pm – 7pm	Urban Street Team’s Panna Championships Urban Street Team’s Freestyle Soccer Performance
Thursday, 26 July	5pm – 10pm	Panna open to members of the public (walk-in)
Friday, 27 July	6pm – 11pm	La Liga Spanish Night
Saturday, 28 July	1pm – 10pm 3pm – 4pm 6pm – 7pm	Urban Street Team’s Panna Championships Urban Street Team’s Freestyle Soccer Performance Urban Street Team’s Freestyle Soccer Performance
Sunday, 29 July		Paris Saint-Germain take over House of Football

*Schedule accurate as of 2 July 2018, subject to change.

Hisense launches new TVs in Malaysia ahead of World Cup

Global technology player and official sponsor of FIFA World Cup 2018 Hisense has launched new high definition televisions in Malaysia.

“We saw great response to our range of cutting-edge televisions launched last year, and we are continuing to bring Malaysians the best high definition viewing experience this year as well. In light of the upcoming FIFA World Cup 2018 starting in June, we are pleased to elevate the viewing experience of football fans with the U9A, U7A and the Laser TV. 

"To get fans even more immersed in the beautiful game as well as all viewing experiences, our ULED TV offers outstanding picture quality and excellent sound. The U9A which we are launching today will take you to the next level with a cutting-edge LED backlight system offering unprecedented picture quality with the ultimate high dynamic range for your enjoyment. Apart from that, our Laser TV and U7A also offer unique viewing experiences to viewers,” said Andy Huang, MD, Hisense Malaysia.

The Hisense U7A is slim and has a metal chassis. The U7A supports high dynamic range system for high contrast and accurate details while expanding the TV’s contrast ratio. Its Elite Backlight system offers better contrasts with its local dimming and precision brightness process technology. 

The limited edition Hisense U9A features the Prime Array Backlight, an advanced backlight system with an ultra-dense LED structure, accurate control of the picture and brightness process as well as backlight scanning. It also has Ultra Motion Plus to enhance the clarity of fast-moving images.

Source: Hisense. The Keep It Street crew posing together with Hisense Malaysia's spokespersons during the official launch of Hisense Laser TV, U9A and U7A in Malaysia. The executives from Hisense are, from left, Edison Li, Product Manager of Hisense Malaysia; Andy Huang, MD, Hisense Malaysia; Tan Soo Hee, GM, Hisense Malaysia and Jeremy Tang, Product Manager of Hisense Malaysia.

Hisense also announced the availability of its 100" lightweight 4K UHD Smart Laser TV.

Details:

The 75" Hisense U9A is available in Malaysia at a suggested retail price of RM19,999, whereas the Hisense 4K UHD Smart Laser TV has a suggested retail price of RM39,999. The U7A has a suggested retail price of RM6,999.

5th PCCW Global Charity Run takes place in Singapore this June

Source: PCCW Global Charity Run web page. A picture from
the same run in 2017.

The 5th annual PCCW Global Charity Run, open to PCCW employees and the public, will take place this June.

The run is an initiative by PCCW Global, a telecommunications service provider across Asia, Africa, Latin America and the Middle East.

This year, all proceeds from the run will be donated to Make-A-Wish Singapore – the only wish-granting foundation for children with life-threatening medical conditions.

Details:

Date: Wednesday, June 27 2018

Time: 7am

Venue: Gardens by the Bay (Silver Leaf)

	Early Bird (Until May 18 2018)	Regular (May 19 to June 8 2018)
Minimum Donation	S$35	S$40

All donations* to be made by credit card. Additional donations can be made via the registration portal.

Prizes

Categories	Champion	1st Runner Up	2nd Runner Up
5 km Men	S$300 worth of prizes	S$200 worth of prizes	S$100 worth of prizes
5 km Women

*All donations are tax exempted for Singaporeans, permanent residents and employment pass holders. The tax exemption for donations will be processed by Make-A-Wish Singapore and will be automatically included in the participant’s tax assessment.

Marketing an event without mentioning the event: challenge accepted

It's World Cup time again, and marketers are promoting all things football. The question is how they can do it without falling foul of FIFA's brand protection rules.

Source: FIFA's Guidelines for the use of
FIFA's Official Marks, November 2016.

The Guidelines for the use of FIFA's Official Marks, dated November 2016, include a whole list of terms which may not be used to promote the 2018 event. What is a marketer to do?

That's not to say marketers' hands are tied. In the Fair Play section of its pages on brand protection FIFA states: "As the organiser of the event, FIFA holds all commercial rights to the FIFA World Cup, its greatest commercial asset.

"However, FIFA recognises that football is a worldwide passion and of course FIFA is not opposed to businesses benefitting from the thriving economy surrounding the FIFA World Cup by using generic references to football. FIFA even encourages shop owners to join in with the celebration by decorating their shop windows and facades with generic football terms and objects."

Here are some examples of what some companies have done in their marketing campaigns about the 2018 World Cup. WorkSmart Asia presents the pictures 'as is' and does not comment on their legality. Some brands are perfectly entitled to use FIFA's official marks as they are official sponsors of the event:

China Mengniu Dairy Company's marketing campaign as a 2018 FIFA World Cup Official Sponsor includes signage that its products are "Naturally Good" and "Naturally Strong", together with an image of a football player in a stadium.

100Plus is offering a limited edition 100Plus soccer ball in a colour reminiscent of a trophy with a minimum purchase of S$18.

FairPrice and Pacific West are going with FOODball Fever and a prize of a trip to "your favourite football country".

A tray of World Cup dirty buns depicting flags picked out in powder at Food&HotelAsia 2018. There was a demonstration of how the dirty buns were decorated. The buns are so called as they are messy to eat.

Signage for the World Cup dirty buns.

Pringles often changes its packaging for seasonal reasons. Its original potato chips now have a football focal point, while the sour cream and onion flavour have the same football, but in green.

The full Pringles display includes the message "Make football more fun." Taken 11 May.

Singtel outlet with pictures of footballers and the slogan Free your Passion with Singtel. Taken at Jurong Point on 13 May. 

Coca-Cola has labelled some of its bottles with what looks like a football if negative space is considered, together with the three-letter abbreviations for various countries. Portugal, France, Spain and Argentina are represented here; all are World Cup finalists. Taken at Paya Lebar Square on 13 May.

A whole pavilion for Coca Cola at NTUC Xtra, Jurong Point. Taken 3 June.

World Cup signage for Coca-Cola on the shelves. Taken June 1.

Score goals with Milo - there are limited edition autographed football collectibles to be won every week. This is a Kopitiam initiative. Taken 1 June.

Flags on toothpicks illustrate Marina Mandarin Singapore's World Cup Craze promotion, which offers a beverage and snacks plus live telecasts of the 2018 FIFA World Cup Russia at the Atrium Lounge.

Maggi Hot Cup instant noodles come with the Russian word gol (гол, goal) decorated with a football, and the word Russia below that. Taken 29 May.

Win2 added a sleeve on top of its potato crisp crackers for a promotion titled Football Fever. Taken 3 June.

Taste the Soccer Fever! with Cadbury. Taken 3 June.

Cadbury's soccer promotion. Taken 3 June.

Share the victory with Breadtalk - just a football in the word 'victory', a slide of a football to one side, and hands with country names on them. Look closer, and a medal can be seen to the left, as well as a chalkboard with football strategy on the right. Taken 2 June.

Giordano brings back Bear on Bike, or Bob, in country colours. Signage features the BoB cutout composed of different flags, riding a bicycle whose wheels sport a football pattern. Taken 6 June.

McDonald's World Cup campaign involves banana kicks (banana flavoured ice cream), football shirts illustrating McGriddles, as well as a Star Players menu. Banana kicks also refer to a specific kick used in football that makes contact with the ball in such a way that the ball curves. Taken 5 June.

Keppel Electric is recruiting customers with a Dell gaming laptop as an incentive and a headline addressed to football fanatics. Taken 1 June.

Clear anti-dandruff shampoo has limited edition packaging with a football themed logo and the names of various countries on each bottle. Taken 1 June.

Source: AliExpress eDM, received June 22. Sports-themed eDM with a person in a tee who is placed in context with the headline, "Go for the goal". The eDM is sports themed, featuring sports and outdoor accessories, an invitation to "dress like a winner" with the right clothing, and a section called "Celebration & Fans" to "show your love for the game".

M & S display with an image of a football and bunting representing the flags of different countries, taken 21 June. There are no words, just chips and alcohol.

Details:

Read the guidelines on FIFA's official marks, dated November 2016 (PDF)

Watch AirAsiaGo's Eid video, where the Friendship Cup wars with the Family Cup when Eid falls during the World Cup.

Digi has also got an Eid story with a football theme.

Explore:

What happened in the previous World Cup in 2014? A version of this blog post appeared in defunct sister blog WorkSmart SG in 2014:

When FIFA has public guidelines for the use of its marks, how do non-sponsors speak the World Cup language and touch their customers who are also fans?

Some phrases are out of the question. Protected terms include

• 2014 FIFA World Cup Brazil
• 2014 FIFA World Cup
• FIFA World Cup
• FIFA
• World Cup
• 2014 World Cup
• World Cup 2014
• Brazil 2014
• 2014 Brazil
• Football World Cup
• Soccer World Cup
among others, and there are still others which are not listed, says FIFA in the document.

Here are some ways companies have implemented World Cup campaigns in Singapore. A picture of a football helps, plus game-related language. Some brands have gone further with colours related to Brazil, or with football celebrities.

Japan Home is also in on the game with small posters offering a discount on snacks and telling fans "it's time to snack and cheer for your team!". A box in the illustration is plastered with flags in an allusion to the global nature of the game, while a football is depicted at one corner.

This bus ad from bank POSB, found in Jurong, is about a campaign to get account holders to upgrade to smart chip debit cards. It says: "Your soccer kaki has upgraded. Have you?"

Brand's has a campaign on in Dhoby Ghaut MRT station where the company invites fans to "Game On with Brand's: drink & win this football season". The 'O' for 'on' is in the shape of a football.

A poster for Popeyes (right side of poster cropped) for its Cajun fish and fries also refers to the 'football season'. "Score at Popeyes this football season", the poster invites fans, "Stand to win fantastic prizes!". The text is in green on a yellow background - Brazilian colours - while the picture includes a fan wearing a temporary tattoo of the flag of Brazil on his cheek, with a football barely visible.

"Stand a chance to watch the finals in Brazil", invites a standee from Courts. The picture of a footballer with a football and the goal posts make the World Cup allusion unmistakeable. There is quite a lot of yellow and green in the image as well but it's not quite the Brazilian green or yellow.

Source: KFC website. KFC enlisted football celebrity Ronaldo for its World Cup campaign. There is no reference to the World Cup, just Ronaldo's picture and signature, pictures of themed food, and the legend "Share the taste; share the passion. Cristiano Ronaldo."

Source: Subway website. Subway has taken a similar tack. "Winners eat fit", runs the headline for collaterals, together with a picture of football legend Pele holding a football, and his signature. Yellow and green, the Brazilian national colours, dominate in the images.

*Images may be added as and when they are spotted.

NBK offers World Cup fans a limited edition prepaid card

Source: NBK website. The NBK FIFA World Cup prepaid
cards.

The National Bank of Kuwait (NBK) has launched a new, limited-edition prepaid card celebrating FIFA and the upcoming World Cup series for football lovers in Kuwait.

The FIFA World Cup Prepaid card is exclusive to NBK customers and includes all standard prepaid card benefits and options. It is available to all NBK customers over 17 years old and Shabab customers who transfer their allowance to NBK.

Customers can apply for the card easily via the NBK mobile banking app, or the NBK website NBK.com. The card will be delivered to your doorstep with no extra fee.

“NBK offers this unique, limited edition FIFA World Cup prepaid card for our customers who are football enthusiasts,” said Mohammed Al Othman, GM, Consumer Banking Group, National Bank of Kuwait. “Holders enjoy all the benefits of an NBK prepaid card including NBK Rewards, Visa Global Assistance and other flexible and convenient offers and benefits.”

“NBK creates the best services and products tailored to suit our customers lifestyle needs,” Al Othman added. “We go the extra mile to show appreciation to our customers. This is part of the bank’s long term strategy to build lasting, loyal relationships with our customers.”

Card benefits include control over budgeting and spending, worldwide recognition and NBK secure Shopping. Card holders can determine how much to transfer to the card, thus setting their own spending limits. The card can also be reloaded via the NBK mobile banking app or NBK.com website. Prepaid card holders also earn cash back and other rewards as part of the NBK Rewards loyalty programme.

The 2018 FIFA World Cup in Russia runs from 14 June to 15 July.

Actxa Spur simplifies training in your heartrate zone

Actxa has released the Spur, an all-day activity tracker with continuous heart rate monitoring and heart rate zone indication markers. A convenient alternative to the traditional chest strap, the Spur intends to make training in the different heart rate zones accessible to everyone, not just athletes.

Fitness enthusiasts and professional athletes have, for decades, used their heart rate to determine the ideal intensity levels for their training. The more intense your workout, the higher your heart rate is.

The Spur measures resting heart rate with a built-in sensor at the wrist, and helps calculate and track Warm Up, Fat Burning, Cardio, Intense and Maximum heart rate zones, buzzing when the wearer has entered or exited each zone.

"It's great that many of us are walking 10,000 steps daily, but it's important to do it at a moderate intensity to improve our cardiovascular health," explains Joel Chin, CEO. "We also need to make sure our sessions aren't too intense on recovery days. With the Spur, you get the guidance and monitoring you wish for, to plan your training schedule, so your body gets both the workout and rest it needs for better health."

In addition to monitoring your heart rate, the Spur also tracks step count, caloric expenditure, active duration time and distance travelled. Personal goals can be set and tracked with the Actxa App. The Spur also monitors the quality of a wearer's sleep.

"We want to make fitness attainable for everyone. A healthy lifestyle isn't just for the technologically adept or the elite athlete with their fancy equipment. It needs to be accessible for the regular person on the street," said Chin.

Interested?

The S$99 Spur is available in June 2017, and retails for S$99 online from Actxa, and at authorised retail partners.

posted from Bloggeroid

Bare Your Sole 2016 barefoot walkathon to be held in Singapore this September

Source: Habitat for Humanity Singapore.

Bare Your Sole, Habitat for Humanity Singapore’s annual barefoot walkathon, is back once again to raise funds and awareness for the less fortunate in Singapore. This year’s edition, the tenth, will take place at OCBC Square on September 10, at 7:30am. 

Funds raised from the 2.5km and 5km charity walkathon will go towards Project HomeWorks, a local initiative that aims to improve the living conditions of the elderly, the sick and people with disabilities living in poor conditions across the island. Since its inception in 2006, Project HomeWorks has benefitted over 1,600 vulnerable households with the help of more than 8,000 volunteers.

Over S$350,000 was raised from last year’s edition of Bare Your Sole, where more than 6,000 participants turned up to show their support. Organisers aim to raise S$400,000 this year. “Bare Your Sole has always served as an opportunity to shed light on the plight of the less fortunate in Singapore and for fellow Singaporeans to step up and lend a helping hand,” said Yong Teck Meng, National Director of Habitat for Humanity Singapore. “This year’s Bare Your Sole is particularly special for us as we celebrate 10 years of good work through Project HomeWorks. My sincere gratitude goes out to every participant, volunteer and corporate partner for your continuous support.”

Aside from the walkathon, Bare Your Sole 2016 will showcase the work of Habitat for Humanity Singapore, both locally and abroad.

Interested?

Bare Your Sole 2016 begins from OCBC Square (Stadium MRT Exit A, in front of Kallang Wave Mall)

Register for Bare Your Sole 2016. Registration closes on August 19, 2016. Contact melodie at habitat.org.sg for corporate and group rates.

Museum of Islamic Art pays tribute to Muhammad Ali this July

Source: Museum of Islamic Art Facebook page. View of boxing gloves.

Muhammad Ali: Tribute to a Legend is an exhibition dedicated posthumously to world boxing legend Muhammad Ali (1942 to 2016). The temporary exhibition is curated by Qatar Museums’ 3-2-1 Olympic and Sports Museum and will present a collection of artefacts from the boxing legend’s career, including photography from Ali’s outdoor exhibition bout at the Doha Stadium in 1971; memorabilia spanning his journey to the 1960 Rome Olympics; Ali’s world title winning bout against Sonny Liston in 1964 and his final world title winning fight against Leon Spinks in New Orleans in 1978.

The museum has also developed augmented reality features for its app that can be used with the Muhammad Ali exhibition.

Interested?

The exhibition, at the Eastern Gallery, 4th Floor, Museum of Islamic Art, runs till the end of July. Admission is free.

View the video on the augmented reality app 

Download the augmented reality app for iOS 

Hashtag: #LegendAli