Giftano, an online gifting marketplace in Singapore, has launched a 360 online gifting e-shop that provides a full gifting experience for both gift-giver and recipient. Giftano Gifts, featuring physical gifts, joins the existing Giftano Gift Cards range.
Giftano now offers online personalised service throughout the gifting process. To ensure customers get the best online user experience in time for Christmas, Giftano has enhanced its platform with a more intuitive search engine and added functionality to support custom gift cards and choice of delivery mode. Customers are recommended gift ideas by Giftano’s newly enhanced search function. Purchases can be made with just a click, packaged and accompanied by a personalised physical greeting card, and then sent to the recipient, some even on the same day.
Over 1,000 gift ideas are available from 150+ merchants on the platform. Dining experiences are available for restaurants like NOX - Dine in the Dark or Michelin Star restaurants such as Burnt Ends & Alma by Juan Amador. There are terrarium and leather craft workshops, and gift cards galore from retailers such as TANGS, Mothercare, Nike, and Best Denki. Giftano Gifts include flowers, gift hampers, personalised accessories, jewellery, and electronics.
Jesper Gustafsson, Founder & CEO of Giftano said, “The new normal reaffirmed the huge demand for online gifting. Customers were routinely requesting that gifts be purchased online for friends and family, and have it prepared as a proper gift with all the trimmings, and then delivered as such. With this new e-shop, Giftano now provides this entire gifting flow, as a one-stop shop for all gifting needs.”
A recent Giftano Gift Card survey found that 67% of the respondents will be buying more physical gifts online for the festive season in 2020 compared to 2019. Furthermore, 55% stated that when purchasing physical gifts online, they will have them shipped directly to the recipients. The survey also examined why customers want to shop for gifts online. Gift-givers were looking for a way to give a proper gift even when they are unable to meet the recipient in person, and want packaging, delivery and greeting cards all taken care of.
The demand for gift cards has also been increasing throughout 2020; 45% said they will buy more gift cards as festive 2020 gifts compared to previous year. The most popular gift cards are for experiences, fine dining and retail, and the appreciation of getting a gift card was rated 8 out of 10.
