Shopee, the e-commerce platform in Southeast Asia and Taiwan, has broken records with its 12.12 Birthday Sale this year. On 12 December, 12 million items were sold in the first 24 minutes and at its peak, 1 million items were bought in a single minute. One top seller even recorded S$1 million in sales within 24 hours on 12 December.
Zhou Junjie, Chief Commercial Officer at Shopee said, “We are humbled to end the year on a high note with a groundbreaking 12.12 Birthday Sale. Given the unprecedented year that 2020 has been, we wanted our fifth birthday to be a special day not just for Shopee but for the people we serve. E-commerce has become of increasing importance in our lives and has evolved beyond a platform to access basic needs to one that connects people and businesses. We are glad to have been able to celebrate the past five years with our users, sellers, and brand partners and are truly excited for what is to come."
Users joined Shopee every day for four weeks of fun and entertainment leading to 12 December, where they shopped from over 2 billion products. Consumers spent more time on Shopee’s in-app games and features:
- Shopee Live saw 450 million views over the entire 12.12
- Shopee’s in-app games were played a record of 2.7 billion times
- Two of Shopee’s newest games, Shopee Bubble and Shopee Candy were a big hit, with a total of 28 million hours played
The surge in shopping activity was also met with more digital payments. In particular, users enjoyed the convenience of Shopee’s integrated mobile wallet ShopeePay, with orders paid via the mobile wallet surging 18 times from an average day.
In Singapore, Shopee's 12.12 highlights included:
- The number of home decor items sold could decorate 55,000 households.
- In the Mobile & Gadgets category, 3,000 smartphones were sold in 24 hours.
- The best-selling brands were adidas, Roborock, and Kinohimitsu.
- The hottest keywords were “Christmas gift”, “airfryer”, and “bicycle”
- Most popular for male shoppers: Car accessories, alcoholic beverages, and baby products.
- Most popular for female shoppers: Essential oils and clothes.
Zhou concluded, “We are extremely grateful for the unwavering support that our users, sellers and brand partners have shown us. As we look ahead, we are committed to continue meeting the needs of our local communities, making online shopping accessible, easy and enjoyable for users and helping businesses realise the growth opportunities for e-commerce in the region. We look forward to continue creating new experiences and value for everyone in 2021.”
Explore:
Shop from the 12.12 Thank You Sale
Download the Shopee app for free on the App Store or Google Play Store.
