Over 50 global entrepreneurs and industry experts were tapped to inspire audiences during Knowledge of Design Week (KODW) 2021, a week-long event in June. Themed Reimagining Service Economy, the annual event is organised by the Hong Kong Design Centre (HKDC) and Institute of Design Knowledge (IDK), co-organised by Hong Kong Design Institute (HKDI) and The Hong Kong Polytechnic University School of Design (PolyU Design), together with Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region (HKSAR Government) as the lead sponsor.
At the Innovation for Future Service forum Clive Grinyer, Head of Service Design, Royal College of Art (UK) and one of the UK's leading service design consultants, defined service design: “That's what we call service design: we put the human at the centre – not the technology, not the business.” On what and who to design for, he said, “Let's design what is preferable, not just possible. Let's design for people, old and young.”
Tim Stock, the Co-founder & Managing Partner of US-based scenarioDNA and co-inventor of a patented methodology of culture mapping added, “We need to better examine the relationship between feasibility and desirability.”
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Those who missed the live simulcast can register online to revisit the on-demand sessions free, with unlimited access for 2 weeks.