Singapore Airlines (SIA) has been voted the Most Attractive Employer in 2023 by 2,753 locally-based respondents in an independent survey commissioned by Randstad Singapore.
This is the 6th time the company won over the hearts of employees and job seekers in Singapore in 12 years of employer brand research in Singapore. The last time SIA claimed pole position was in 2020, before the COVID-19 pandemic, Randstad said.
SIA is also the first and only employer to be inducted into the Randstad Employer Brand Hall of Fame for being the most-voted company consecutively from 2012 to 2014. The company returned to the Most Attractive Employer ranking from 2018 onwards.
Jaya Dass, MD of Permanent Recruitment at Randstad Asia Pacific said: "We would like to congratulate all the winners for being the most attractive companies to work for in Singapore. No matter your ranking this year, it is a remarkable achievement that reflects your hard work and dedication in creating work that feels good for your employees and the workforce at large. These companies have set a high standard, especially amid a competitive hiring environment, where employers have to constantly innovate and adapt to the evolving market conditions and changing talent expectations.
"This year’s winners have demonstrated what it takes to stand out and appeal to the best and brightest in a dynamic environment. We commend them for their employer branding excellence and look forward to partnering with them to engage and attract talent.”
2023 Randstad Employer Brand Awards
- Singapore Airlines
- Danaher Corporation
- Changi Airport Group
- Pratt & Whitney
- Edwards Lifesciences
- Marina Bay Sands
- Procter & Gamble
- Dyson
- DBS
- ExxonMobil
Goh Choon Phong, CEO, Singapore Airlines said, “We are grateful for our outstanding colleagues, who dedicate themselves to offering the best possible travel experience to our customers every single day. This recognition from Randstad validates the SIA Group’s longstanding commitment to attract and retain talent in Singapore and around the world. We know that the SIA Group can only remain competitive and resilient in a dynamic operating environment by offering our people a meaningful and rewarding career, taking care of their wellbeing, and prioritising their growth and development.”
Companies in the survey were rated on their relative employer brand awareness and attractiveness. The top attractiveness score was 69.15 out of a maximum of 100, which is 9.49 higher than the previous year.Compared to 2022, Danaher Corporation improved the most in attractiveness score, gaining 13.05 points in a year. Two other companies that have recorded more than 10-point gain in a year are Changi Airport Group and ExxonMobil, increasing their scores by 10.84 and 10.86 respectively.
Both Danaher Corporation and ExxonMobil are the new entrants in this year’s top 10 most attractive companies to work for in Singapore. Jai S. Krishnan, President for High Growth Markets at Danaher said, “We are truly humbled by this recognition, which reflects the passion and commitment of Danaher colleagues in Singapore and the region to serve our customer needs. Our success also would not be possible without the world-class innovation, science and business ecosystem that Singapore provides. At Danaher, our associates (employees) are inspired every day to constantly improve our work and fulfil our purpose of Helping Realize Life’s Potential.”
The relative employer brand awareness and attractiveness scores are also measured at the industry level. Out of the 10 industries in the voting, the life sciences sector was ranked top with 59.2 points out of a maximum of 100, making it the most attractive sector to work for in Singapore. The industry recorded a 6.4 point increase from 2022.
The top three most attractive industries to work for in Singapore this year are life sciences, hospitality and recreation, and services, which includes security, facilities and catering. The semiconductor manufacturing sector recorded the best improvement, as their year-on-year attractiveness score increased from 39.2 to 49.3.
The 2023 Randstad Employer Brand Research provides employers with a unique opportunity to uncover new insights and validate their assumptions of employees and job seekers. Randstad said this independent research is the most representative employer brand study in the world, reaching out to 163,000 respondents across 32 markets, including 2,753 who are based in Singapore in January 2023.
