Wego, the travel app and online travel marketplace, has partnered with the Türkiye Tourism Promotion and Development Agency (TGA) to launch a regional campaign highlighting Türkiye's diverse summer experiences to travellers across the MENA region.
 |
| Source: Wego. Wego partners with Türkiye Tourism Promotion and Development Agency to spotlight summer experiences for MENA travellers. Aerial view of Istanbul. |
Mamoun Hmidan, Chief Business Officer, Wego said: "Türkiye continues to be a top destination for travellers across the MENA region, offering a unique mix of history, culture, nature, and gastronomy. We are proud to collaborate with the Türkiye Tourism Promotion and Development Agency to bring even more visibility to the country's summer offerings. With Wego's technology and reach, we're making it easier for travellers to discover, plan, and book their perfect Turkish escape."
As part of the campaign, Wego and TGA will spotlight how centuries-old heritage meets modern-day lifestyles in Türkiye. Travellers can explore the art and café culture of Istanbul, wander through the wonders of Göreme, and experience the creativity in Izmir and Ankara. Wego's platform will offer real-time comparisons, curated travel inspiration, and mobile-first convenience.
Sinan Seha Türkseven, Acting GM of TGA said: "According to UN Tourism's data, Türkiye is the world's 4th biggest incoming tourism market by the end of 2024. The Middle East geography is traditionally one of our biggest source markets. The historical and cultural ties we have between our countries, Türkiye's optimal climate, unique cities and landscapes, as well as similar gastronomy traditions, make us a highly preferable tourism destination for MENA territories. In this context, we are especially happy to partner with Wego, which is a dominant player in its market, to highlight the depth and diversity of Türkiye's cultural appeal to travellers from the Middle East and North Africa.
"Türkiye is a land where ancient stories and modern lifestyles intersect, offering every visitor a journey through rich culture, stunning natural beauty, and world-class cuisine. We have 22 UNESCO Heritage Sites in our country. We are also the world's No. 2 country with regards to ...UNESCO Intangible Cultural Heritage, which makes Türkiye an ideal destination for cultural explorations.
"This campaign reflects our commitment to sustainable tourism, cultural preservation, and authentic experiences that welcome all travellers to discover Türkiye's warm hospitality and vibrant spirit. Given that our countries are within a maximum of 4 hours' flight distance and the existence of convenient visa regulations, we hope our collaboration with Wego will add to our existing penetration in the respective markets."
Türkiye's culinary offerings take centrestage in the campaign, inviting travellers to savour iconic dishes such as kebab, mantı*, and baklava, enjoy street food in local markets, or dine with panoramic views of the Bosphorus. Coastal destinations like Bodrum and Çeşme are highlighted for their fresh seafood and relaxed seaside atmosphere.
The campaign also emphasises Türkiye's diverse summer experiences, including music and food festivals in cities like Istanbul and Bodrum, thermal spa retreats in places like Pamukkale, and resorts catering to all types of travellers.
To further enrich the campaign, TGA is promoting initiatives focused on sustainable tourism and cultural preservation. These include ecoconscious travel programmes in the Black Sea region, restoration efforts in historical towns such as Safranbolu, and expanded gastronomy routes that support local producers and protect culinary traditions.
*Manti are dumplings filled with ground meat and onions.
