Flash sales site DEAL.com.sg is giving away several million dollars to its customers as a token of appreciation for their loyalty since the company's inception in May 2010. The initiative is also being used to help recruit new customers.
Patrick Linden, CEO of iBuy Group, which owns DEAL.com.sg said, "We have decided to give away $5 million to our customers as a token of appreciation for their patronage over the last three and a half years; without them, we wouldn't have been where we are today. To everyone who made this possible, I'd personally like to say - a big thank you!"
From 21 March, every existing DEAL.com.sg subscriber will be given a S$5 discount code. In addition, this code will also be valid for new subscribers to DEAL.com.sg until the site reaches the milestone of 1 million subscribers, or until 30 April 2014, whichever comes first. This discount code can be used to purchase any item on the site, irrespective of the sale price, by 30 April 2014.
Since the company was founded almost four years ago, DEAL.com.sg has grown to become one of the largest flash sale platforms, with the company's initial public offering in December last year on the Australian Securities Exchange.
According to Alexa's Traffic ranking, DEAL.com.sg is one of the top ten most visited Singapore-based sites, averaging over a million unique visitors every month.
Dealguru Holdings, the operator of DEAL.com.sg, announced its merger with three other regional e-commerce players to form iBuy Group earlier this year. The company went on to raise A$37 million in an initial public offering on the Australian Securities Exchange (ASX:IBY) on 20 December 2013, bringing DEAL.com.sg from startup to IPO in a relatively short time.
