7 March 2014

SilverNeedle Hospitality rolling out enhanced hotel sleep experience for travellers

Source: SilverNeedle Hospitality
SilverNeedle Hospitality, an integrated hospitality investment, management and development company, is rolling out the SilverNeedle DreamWeave Sleep System to help guests sleep better. The company will introduce the DreamWeave Sleep System to all new hotels joining its network in the midscale to luxury segments, and over time, to existing properties in these segments.

“SilverNeedle Hospitality’s mission is to make business life better and we know sleep is serious business for our guests,” said Iqbal Jumabhoy, Managing Director and Group CEO of SilverNeedle Hospitality. 

“Thus, we want to provide the best sleep experience so that our guests can be refreshed to take on the next day, whether they are on a holiday or business trip.” Consisting 300 mm high quality pillow-top mattress with gel-infused memory foam allows sleepers' spines to maintain their natural alignment, thanks to the five-zone spring’s unique continuous coil design that conforms to the guests’ body shape. The design also provides firm yet comfortable support while minimising partner disturbance.

The mattress’s sleep surface comprises the newly developed DreamFoam with a super fine structure that makes it more breathable than regular bedding foams, reducing heat build-up. The mattress is also treated to maintain hygienic freshness. Complementing this top-quality mattress are Egyptian Cotton 300 thread count per inch linens and a selection of premium pillows.

SilverNeedle Hospitality
currently operates more than 60 managed and licensed properties with three properties under development, together accounting for more than 4,000 keys in Asia Pacific.

The company manages, leases, licenses and franchises hotels under the following brands: the luxury SilverNeedle Collection in Southeast Asia, as well as the upper upscale NEXT Hotels, upper midscale Country Comfort, and upscale Chifley accommodation. Australis and Sundowner are also part of the SilverNeedle Hospitality umbrella. 

Headquartered in Singapore, SilverNeedle Hospitality has regional offices in Bangkok, Sydney and Bangalore.