Corporate India struggling to find women candidates for jobs

MyParichay, a Facebook-based recruitment platform, says social recruiting is now a necessity, with nine in 10 recruiters believing that a social media based hiring tool will give them a competitive advantage in gender diversity hiring.

Source: MyParichay

According to a pan-India survey conducted by the company, 85% of Indian companies surveyed mentioned that diversity is crucial to fostering innovation in the workplace. Three in four recruiters are struggling to find qualified women candidates to support gender diversity goals set by their leadership, MyParichay said, and attribute the challenge to a lack of specialised hiring tools. 

"Corporate India is looking for ways to tackle the challenges faced in gender diversity hiring," said Ranjan Sinha, Co-founder and Chairman of MyParichay. "This survey validates our thesis that social recruiting has become an essential element of today's corporate recruiting strategy and will continue to play a pivotal role in the future. MyParichay will continue innovate and bring products to market to support the goals of business leaders and HR executives."
 
Some of the key findings from the survey are:

Hiring

• Nine in 10 recruiters believe a Facebook-based hiring tool will give them a competitive advantage in gender diversity hiring, since most of the users in India are on Facebook. Currently 90 million internet users are active on Facebook.
• Companies are looking for specialised tools to help them with gender diversity hiring goals.
• Nine in 10 companies will adopt tools that allow them to target and connect with qualified women professionals.
• Only two in 10 companies have specialised tools that allow them to promote gender diversity hiring.

Branding

• Less than half the companies plan and execute brand campaigns to promote gender diversity goals.
• Four out of 10 companies have employer branding plans to promote gender diversity and hiring.

*Conducted in March 2014, MyParichay's survey polled 100 HR and recruitment professionals across various cities in India. MyParichay's Gender Diversity Hiring survey is a bi-annual survey on gender balance and diversity.