"Corporate India is looking for ways to tackle the challenges faced in gender diversity hiring," said Ranjan Sinha, Co-founder and Chairman of MyParichay. "This survey validates our thesis that social recruiting has become an essential element of today's corporate recruiting strategy and will continue to play a pivotal role in the future. MyParichay will continue innovate and bring products to market to support the goals of business leaders and HR executives."
Some of the key findings from the survey are:
- Nine in 10 recruiters believe a Facebook-based hiring tool will give them a competitive advantage in gender diversity hiring, since most of the users in India are on Facebook. Currently 90 million internet users are active on Facebook.
- Companies are looking for specialised tools to help them with gender diversity hiring goals.
- Nine in 10 companies will adopt tools that allow them to target and connect with qualified women professionals.
- Only two in 10 companies have specialised tools that allow them to promote gender diversity hiring.
- Less than half the companies plan and execute brand campaigns to promote gender diversity goals.
- Four out of 10 companies have employer branding plans to promote gender diversity and hiring.