|Source: Public Interest Registry website.|
This IDN is one of three new domains from Public Interest Registry in non-Latin-based scripts -- including Cyrillic and Devanagari -- which translate to "organisation" or "institution" and is now available for registration to all interested companies, organisations and individuals.
"Our mission at Public Interest Registry has always been to help organisations maximise their audience reach and better communicate their missions, activities and accomplishments. The launch of these new international domain names speaks to the heart of that mission," said Brian Cute, CEO of Public Interest Registry. "Now, organisations of all sizes will have the opportunity to brand their website addresses in localised scripts, ensuring that their causes and passions resonate on regional and global levels."
With more than 238,000 .org registrations, China is the seventh largest .org market globally. Currently, there are 1.4 billion people speaking and writing in some form of Chinese. The new simplified Chinese IDN will enable website owners to brand their addresses in the native script, and in turn, make their website more relevant to audiences who speak and write the language.
In recent years, Public Interest Registry has emerged at the forefront of support for use of alternative scripts, having worked closely with standards-setting bodies and members of the engineering community to create and launch a number of alternative scripts for second-level names associated with .org.