14 July 2014

Need to lift the mood in the office? Try ice cream

Got the Monday blues? Maybe ice cream will help, but it has to be the right flavour. Baskin-Robbins, the world’s largest chain of ice cream specialty shops, has discovered which ice cream flavours make people the happiest. 

Source: Baskin-Robbins.
The company partnered with Juliet Boghossian, a behavioural food expert and founder of Food-ology, an original methodology that links food-related habits to personality traits and behavioral tendencies, on a survey to uncover some interesting insights into how ice cream flavours can enhance or initiate positive outlooks for ice cream fans.

“It’s surprising to most people when they learn that specific ice cream flavours can increase one’s happiness more than others,” said Boghossian. "For example, the ice cream flavours enjoyed as a child can actually trigger happy memories, release tension and remove distractions in the moment. Ice cream lovers can also consume a dose of happy by choosing a flavour with mood enhancing ingredients like chocolate, coffee, almonds or mint.”

According to the survey, the thought of ice cream puts 72% of people in a happy mood even if they are preoccupied, stressed or in a serious mood, and 64% of executives say ice cream builds camaraderie among employees.

Based on the survey, the top ten Baskin-Robbins ice cream flavours that make people the happiest, with the first flavour on the list the most effective are:

  1. Chocolate 
  2. Jamoca Coffee 
  3. Very Berry Strawberry 
  4. Rocky Road 
  5. Vanilla 
  6. Chocolate Chip Cookie Dough 
  7. Mint Chocolate Chip 
  8. Chocolate Chip 
  9. Pralines 'n Cream 
  10. Rainbow Sherbet 

*Findings are based on empirical and quantitative research. Empirical research performed by behavioural food expert and Founder of Food-ology, You are HOW you Eat, Juliet A. Boghossian, between 2002 and 2013, with 200+ adult subjects, (50/50 male/female) residing in the United States. Quantitative data based on an online survey among 1,000 US adults 18+ (50/50 male/female), performed in 2010, using the field services of Authentic Response. The margin of error at the 95% level of confidence is ±3.1%. The top 10 ‘happy’ ice cream rankings were derived based on a scoring system which combined top flavour preferences among 1,000 US adults 18+ (50/50 male/female), and ice creams with the most mood enhancing ingredients.