26 August 2014

Sydney ICC Hotel to be known as the Sofitel Sydney Darling Harbour

Source: Accor. Artist's rendition of the Sofitel Sydney Darling Harbour.
Australia’s largest hotel group, Accor, has signed a management agreement for the new International Convention Centre (ICC) Hotel in Sydney to operate under its luxury brand Sofitel. The hotel will be known as Sofitel Sydney Darling Harbour.

Sofitel Sydney Darling Harbour forms part of the NSW Government’s A$2.5 billion transformation of Darling Harbour, which includes the creation of Sydney’s new convention, exhibition and entertainment precinct.
“Australia is becoming a hot spot for international luxury brands and the increasing number of ultra-high net-worth individuals. Foreign capital, higher disposable incomes and independent Chinese travellers are fuelling the growth, and in recent months, Australia has seen strong demand from offshore investors for 5-star hotel assets," noted Accor Pacific Chief Operating Officer Simon McGrath. 

“Over the course of 50 years Sofitel has been a symbol of French elegance in luxury hospitality. The new Sofitel Sydney Darling Harbour hotel will offer exceptional quality accommodation and service, matching the hotel’s iconic location and cutting-edge design to become the city’s most popular luxury address."
“We believe that the new Darling Harbour precinct will be one of the world’s most exciting urban renaissance projects with the new ICC Sydney and the upgrades to the neighbouring Pyrmont, Ultimo and Haymarket districts set to make Darling Harbour a first-choice destination for business, convention and leisure travellers,” said Australian hotel owner Dr Jerry Schwartz,  who recently signed a conditional agreement to purchase the ICC Hotel.

Construction of the 35 storey Sofitel Sydney Darling Harbour hotel is expected to start towards the end of 2014, and it is due for completion in the second quarter of 2017. It will feature a unique and instantly recognisable architectural design with circa 600 accommodation rooms to support the new ICC Sydney and Sydney’s growing accommodation demand.

Other luxury Accor hotels include the Sofitel So Singapore, Sofitel So Auckland and Sofitel Wellington.